AUCKLAND, Wednesday: Ponsonby creative agency Born Bred has launched a national 360 campaign in collaboration with TikTok and Mates In Construction to tackle New Zealand’s growing national mental health crisis.
TBWA\ launches road safety fashion collection for pets
AUCKLAND, Wednesday: Southern Cross Pet Insurance and TBWA\New Zealand have worked with designer Matthew Adams Dolan to keep pets safe on the road with the launch of VIS, a high-visibility fashion collection that everyone will see coming.
American Express NZ launches Gold card via Sydney agency
SYDNEY, Wednesday: American Express has leaned heavily on its Australian agency to promote the launch in New Zealand of its Gold Rewards Card.
Max Burt joins One Plus One from DDB
AUCKLAND, Today: Parnell-based independent comms consultancy One Plus One has appointed Max Burt as group account director, joining the business after seven years at DDB Aotearoa’s Mango Communications.
Method & M Theory founder launches Mad Carnival
AUCKLAND, Today: A project deal with a major platform, along with a boost through the latest round of funding from NZ’s Centre of Digital Excellence (CODE), is helping bring to life a new game development studio – Mad Carnival.
Dentsu’s AU-based PR chief will work closely with Godzone
SYDNEY, Wednesday: Dentsu has promoted Tim Powell to the Sydney-based position of chief PR offficer, Australia & New Zealand. This is a new role for the company.
TRA adds firepower
AUCKLAND, Today: Insights & research agency TRA has unveiled three new appointments to its client service team to support its “burgeoning” new client base.
Strong Q1 result for out-of-home sector
AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) has reported a solid start to 2022, with quarterly revenue performance up 4% year on year, delivering media revenue of $27.9 million for Q1 2022.
Chemistry & TAB capture the excitement
AUCKLAND, Tuesday: TAB and Westhaven-based independent creative shop Chemistry target digitally savvy sports fans with their latest campaign, with the promise of “even more sporting excitement during big games”.
Saatchi & Digitas win Westpac pitch (updated)
AUCKLAND, Tuesday: Following a pitch process, Saatchi & Saatchi and CX/CRM/data specialists Digitas have been appointed to the agency roster for Westpac, where they will join (previously appointed) Spark Foundry.
