AUCKLAND, Today: MBM and Lumo have climbed aboard the electric vehicle bandwagon with giant Z Energy digital billboards in Auckland, Hamilton, Tauranga, Wellington, and Christchurch.
Auckland calling
WELLINGTON, Today: Willis St-based creative shop EightyOne is to open an Auckland office, and announced the appointment of copywriter Joe Stuart in Auckland.
Why Marketing is still sexist and how to fix it
AUCKLAND, Today: Off the back of their first Learnings Webinar (featuring insightful speakers with relevant topics each month) the Comms Council has announced the next talk in the series, Brandsplaining: Why Marketing is (still) sexist and how to fix it.
Coca-Cola expands Nutriboost
AUCKLAND, Today: VMLY&R and Ogilvy have crafted a new campaign for Coca-Cola’s Nutriboost to promote the brand’s three new flavours.
$3.2 billion!
AUCKLAND, Today: The Advertising Standards Authority reports that advertising revenue across main media was $3.199 billion dollars for the 12 months to 31 December 2021.
Inside job
AUCKLAND, Sunday: The Herald on Sunday’s Paul Catmur tells – in today’s column – how he started his own business: “I was 44 and the creative director of an advertising agency. My boss walked in and randomly asked me where I wanted to be in five years.
Straight shooters
AUCKLAND, Today: After 20 years as a leading New Zealand photographic agency, Match Photographers has relaunched as Match Artists, “reflecting unprecedented growth in both photographic and motion assignments”.
TV marketshare stable
AUCKLAND, Monday: The 2021 ASA report released today shows TV ad revenue at $NZ605 million, up 15.9% on the previous year, and 4.5% growth on pre-pandemic 2019 spend.
Splash Digital rebrand for moneylender
AUCKLAND, Friday: Ponsonby agency Splash Digital (formerly known as Touch) has helped with an extensive rebrand for Geneva Finance.
Mental Health Foundation launches All Sorts (updated)
WELLINGTON, Friday: Christchurch indie design & branding agency McCarthy has helped the Ministry of Health and the Mental Health Foundation to launch All Sorts, a campaign that aims to shine a light on the challenges New Zealanders face amid the latest wave of Covid-19 infections.
