AUCKLAND, Today: Wellington & Auckland-based media & digital agency MBM was named Agency of the Year (for the third year running) at last night’s NZ IAB Awards winning Agency of the Year.
TVNZ reports robust revenues, digital growth, increased local content spending
AUCKLAND Today: TVNZ reported EBITDAF* of $29.4 million for the six months to 31 December 2021, $26.3 million below the prior year, but in line with financial performance trends seen pre-covid in the six months to December 2019.
Opportunity knocks
AUCKLAND, Thursday: A study by the Out of Home Media Association Aotearoa and Analytic Partners has identified “genuine opportunities” for the NZ media market.
Cheers, Smirnoff!
AUCKLAND, Thursday: Phantom Billstickers’ Phan Mail newsletter is spruiking the interesting idea of 100 Days of Cocktails “Smirnoff and its agencies Special and MediaCom decided to make the most of summer – with this campaign idea,” Phan Mail reports.
Straight Thinker
AUCKLAND, Today: Discovery ANZ’s senior director for ad sales Donna Gurney has been appointed the new chair for ThinkTV.
Need for speed?
AUCKLAND, Today: Southern Cross Pet Insurance has launched a series of NZ-first ‘speedometer billboards’ as part of its new Live Your Pet Life project, a campaign designed to keep Kiwi furry family members safer and healthier for longer. Developed by TBWA\NZ, MBM and Lumo Labs, the special billboards are now live in a range of locations nationwide.
Saatchi sports boost for teen girls
AUCKLAND, Thursday: Sport NZ has today launched #itsmymove – an integrated campaign to help young women get and stay active, their way. Developed to address declining physical activity levels in teenage girls, #itsmymove is the work of Saatchi & Saatchi NZ in collaboration with Publicis Groupe Connected Platform partners MSL PR, Starcom Media and Digitas.
Well-bread
AUCKLAND, Today: George Weston Foods, via Proximity NZ, has launched an energetic new campaign, Supercharged Kids, that shows how much kids can pack into their day with the help of Tip Top Supersoft … and their very own personal assistant.
Kiwi pair join Adfest juries
BANGKOK, Wednesday: VMLY&R NZ ECD Kim Pick and Good Oil director Michelle Savill have been selected as judges on the Adfest 2022 juries.
NZ’s favourite ads this summer (updated)
AUCKLAND, Today: The use of lovable characters and emotional storytelling has seen ASB’s Ben & Amy voted New Zealand’s favourite tv ad this summer in insight agency TRA’s latest round of research.
