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Comms Council insights

Editor July 29, 2022News Make a Comment

AUCKLAND, Today: The Commercial Communications Council has announced the launch of the Aotearoa Effectiveness Database, to collect critical data relating to marketing and advertising effectiveness, over time providing critical insights to inform more effective work.

The Monkeys brought dragons to ABs vs Ireland

Editor July 29, 2022News Make a Comment

AUCKLAND, Thursday: The Monkeys Aotearoa as brought together US-produced Game of Thrones prequel House of the Dragon and Sky & Neon – via the recent All Blacks v Ireland match at Sky Stadium.

Kat Day joins Special PR as creative lead

Editor July 29, 2022A+D, News Make a Comment

AUCKLAND, Today: Special PR has appointed Kat Day as creative lead, as the new PR offering from Special Group continues to grow.

Do not get into a lift with this man!

Editor July 29, 2022News Make a Comment

AUCKLAND, Thursday: Phantom Billstickers latest newsletter Phan Mail profiles their colourful Jedi masters, Joel Madden: “Joel is a great guy. However, he has weirdly bad luck around elevators, the Mail reports.

Nutting to it!

Editor July 29, 2022TVCs, News Make a Comment

AUCKLAND, Thursday: One man, a concrete mixer and some nuts are the stars of a stripped-back, handmade, suitably minimal and quirky new campaign from Augusto for NZ peanut butter brand Pic’s.

Calibre signs new OOH insights partner

Editor July 29, 2022News Make a Comment

AUCKLAND, Today: Out-of-home planning & audience measurement tool, Calibre (owned by oOh!media, JCDecaux, and MediaWorks) will now be powered by mobile location intelligence platform Landmarks ID. Phantom Billstickers has also adopted the tool.

Tom Gould fashions Canterbury of New Zealand campaign

Editor July 29, 2022News Make a Comment

AUCKLAND, Thursday: A campaign created and shot entirely by New York-based Kiwi visual artist Tom Gould for Canterbury of New Zealand is launching nationally and internationally – across cinema, Youtube, Instagram and Facebook.

Saatchi strengthens strategic capability with senior hires and Culture Studio launch

Editor July 28, 2022A+D, News Make a Comment

AUCKLAND, Today: Following a period of continued growth, including becoming the lead brand and creative agency for Westpac NZ (part of the Publicis Groupe connected model), Saatchi & Saatchi is adding to its strategic offering with the addition of new senior strategists, and the launch of The Culture Studio.

Sydney agency creates new Epson NZ campaign

Editor July 28, 2022News Make a Comment

AUCKLAND, Today: Aussie agency Adrenalin has created an AUNZ campaign for Epson, to acknowledge its global marketshare status in continuous ink supply system printers with a second TV, radio, VOD and digital campaign fronted by Oz comedian Jimeoin.

YoungShand welcomes heavyweight ECD

Editor July 28, 2022A+D, News Make a Comment

AUCKLAND, Today: Ponsonby-based integrated indie agency YoungShand has appointed awarded creative leader and writer Corey Chalmers as its new executive creative director.

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