AUCKLAND, Tuesday: The Advertising Standards Authority has launched its planned review of the Children & Young People’s Advertising Code.
Aussies sign Dan & Ritchie
SYDNEY, Today: Australian fitness centre operator F45 has partnered with Abel in-house creative consultancy (AUNZ) and Exit Films to globally launch the newest members of the team – Dan Carter and Richie McCaw.
Chemistry bolsters team with five new hires across client service and creative
AUCKLAND, Today: Independent brand response agency Chemistry has welcomed five new hires across client service and studio to meet the growing needs of clients and recent new business wins.
Nielsen NZ enhances identity system for Digital Ad Ratings
AUCKLAND, Monday: Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Nielsen NZ country director Tony Boyte said: “Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale for digital measurement of the open web.
Dentsu Creative continues to invest in next-generation leadership
AUCKLAND, Monday: Dentsu Creative has announced the appointment of two leaders as the business “continues to invest in next-generation leadership to bring the benefits of modern creativity to its clients”.
OOHMAA champions creativity with the launch of best-practice guide
AUCKLAND, Today: The Out of Home Media Association Aotearoa (OOHMAA) is releasing its creative best-practice guide “to help inspire the creative process in Aotearoa”.
Kernel & Contagion partner to launch a new wealth creation platform
AUCKLAND, Today: Integrated media & creative agency Contagion have won a pitch for Kernel Wealth’s first national advertising campaign Make it Happen. There was no incumbent.
Proximity NZ Welcomes Jen Murphy as group account director
AUCKLAND, Today: Proximity NZ has announced the appointment of Jen Murphy as group account director. Previously a GAD at Stanley Street, Murphy has held several senior positions at large agencies working for brands such as Restaurant Brands and Sealord.
Marketing? Why?
AUCKLAND, Yesterday: “The whole point of marketing is explaining to a consumer why a product is worth paying more for,” writes Paul Catmur in his latest Herald on Sunday column.
Turning brands into beacons
HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding studio “obsessed with creating unforgettable identities”.
