Pump It Up

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AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit.

Today We Rise

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NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation.

Women & Advertising

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AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”.

Tracta taps 2

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NAPIER, Wednesday: A year of growth for specialist Hawkes Bay-based agribusiness agency Tracta has resulted in two appointments to its leadership team.