MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.
Honour your whakapapa by loving your breasts
AUCKLAND, Wednesday: For this year’s Breast Cancer Awareness Month, Breast Cancer Foundation NZ – with a little help from their friends at Colenso BBDO – has partnered with Māori youth poets Ngā Hinepūkōrero to share a message of body positivity.
Indie alert
AUCKLAND, Wednesday: “Dear Ed,” writes Alert Reader of Pt Chev, “Just a point of note – MBM is now owned by Publicis, so I just wonder about your ‘indie’ tag for them?
Thrive PR launches SailGP in NZ
AUCKLAND, Wednesday: Thrive PR + Communications has won a client in global sailing league SailGP, managing the NZ PR remit, debuting the NZ SailGP team and generating local awareness. Thrive was appointed in a competitive pitch – there was no NZ incumbent.
Digital director joins MBM
AUCKLAND, Tuesday: Indie media agency MBM has appointed Denise Tan as digital director, working collaboratively with client service director Will Tran.
Health insurance brand gets Special transformation
AUCKLAND, Today: Health insurer Partners Life has teamed up with Special Group Auckland to celebrate one decade of business with its first brand relaunch. The transformation represents the next chapter of the Partners Life story, in-line with its vision to disrupt the insurance sector, ensuring Kiwis get the most out of their life and health insurance.
Life’s New Haircut
AUCKLAND, Today: Film Construction director Ayla Amano talks funerals in a pandemic in her new music video for Irish artist Junior Brother. In 2020 Amano was living and working in Ireland just as the pandemic hit. The following is a look into the challenges and ingenuity of making Life’s New Haircut in a covid environment.
Crave Global expands
AUCKLAND, Tuesday: Symonds St-based creative experience agency Crave Global has appointed two new directors. Georgina Otto joins the team as experiential director, while Dean Taylor boosts the company’s digital offering with the newly created role of digital director.
Pitchblack Partners wins Orcon Group
AUCKLAND, Today: Orcon Group (formerly Vocus Group), the owner of ISP brands Orcon, Slingshot and Flip has appointed Pitchblack Partners after a competitive pitch. A reliable source told M+AD: “There was no incumbent agency at the time the account went to pitch”.
BCG2 wins CodeHQ
AUCKLAND, Today: After a market review, BCG2 has won the account for CodeHQ. Established in 1993, and until this year known as Augen, CodeHQ is in the business of “building awesome software for its clients”.
