The Birth of Whakatāne

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WELLINGTON, Today: Te Aro-based creative agency Wrestler has helped bring to life a new VR project that lets users experience Whakatāne’s founding ancestral story, by virtually taking them on a journey to Aotearoa aboard one of the great voyaging waka.

Barbie the Brave

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NEW YORK, Today: Toymaker Mattel is being hailed for a new video, screening on its YouTube channel, that shows the iconic kids’ character Barbie tackle the difficult subject of white privilege and racism in a language kids can understand.

Make Way for Tomorrow

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AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.

The target – Gen Z

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AUCKLAND, Tuesday: AUNZ drinks brand Frucor Suntory – with backing from creative retail agency 99, has engaged research company Sapien to study the beverage desires of New Zealanders aged 18-24 for the Pepsi Max brand.

About Face

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AUCKLAND, Today: L’Oréal NZ has appointed independent agency Federation to its consumer products division, the umbrella group for the L’Oréal Paris, Garnier and Maybelline brands.

Personality Test

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AUCKLAND, Friday: This week DDB Aotearoa and Metlifecare have launched the retirement village provider’s new brand platform, reimagining retirement living and entering into the world of illustration and animation.

No M+AD Monday

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WELLINGTON Today: Don’t show up for work this Monday … it’s a public holiday. Labour Day recognises ‘the eight-hour day’ – eight hours for work, eight for rest, and eight for recreation.

Chop-chop!

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AUCKLAND, Today: Boyd PR has brought Oscar the rescue chopper to life on the pages of a new story book to help raise funds for the Northland Rescue Helicopter.