AUCKLAND, Sunday: “The great thing about mass-media advertising was that it worked. If you put your product in front of millions of consumers, they would respond by buying it,” writes Paul Catmur in his Herald on Sunday weekly business column.

NEW YORK, Today: The New York Festivals 2022 AME Asia Pacific grand jury has been announced, with two prominent Kiwis on board – FCB Auckland GM strategy Sue Kipling, and Special Group head of strategy Rory Gallery.

AUCKLAND, Today: ANZ and TBWA\NZ are launching Let’s Talk About Finances, a campaign designed “to help Kiwis have more meaningful conversations about their finances this year to improve their financial wellbeing”.

CANNES, Today: The global #TikTokShortFilm competition has partnered with NZ On Air Screen Australia and this year’s 75th Cannes Film festival to support Australian and New Zealand narrative content creators and filmmakers.

AUCKLAND, Thursday: Special has been named the most effective advertising agency in New Zealand with three of its campaigns picked in the top 100 for effectiveness, by global industry body WARC.

AUCKLAND, Thursday: For the first time in the Axis Awards’ 42-year history the decision was made to take the 2022 Axis Awards online. With over 500 entries, 56 judges, six generous sponsors, and what seemed like a million zoom calls, the creative advertising industry still managed to come together (virtually) to celebrate all the creative excellence in Aotearoa over the past year.

AUCKLAND, Thursday: TrackSAFE has joined forces with PR agency HMC to blow the whistle on the increasing number of Kiwis who are using train tracks as a backdrop for photography.

AUCKLAND, Thursday: GroupM, WPP’s media investment group, has announced the launch of Strive in New Zealand, a future-of-work programme that aims to bring a new approach to flexibility (including parental and carers leave, mental health and wellbeing, international mobility and beyond) for all the group’s people across Mindshare, MediaCom and Wavemaker.