AUCKLAND, Today: On a mission to cut through unnecessary jargon in the business world of healthy beverages and build direct online sales, indie shop Chemistry has launched a new social media campaign for Onepure artesan water products.
A full circle moment
AUCKLAND, Today: Māori-owned, independent creative agency Run has launched a new campaign for Ako Mātātupu (Teach First NZ), which runs for eight weeks across digital, radio and print.
NZ recovery ‘best in world’
SYDNEY, Today: NZ’s advertising market has continued its recovery from the Covid pandemic by reporting a record level of July adspend after demand soared 32.5% year-on-year, at least in part due to Olympic-related spending.
One Club Asia taps 5 NZ judges
BEIJING & NEW YORK, Today: Thirteen creative leaders from Australia and New Zealand have been selected by The One Club Asia to serve as judges for the new One Asia Creative Awards 2021.
DDB & Steinlager launch Alt Blacks
AUCKLAND, Wednesday: Steinlager and DDB Group Aotearoa have teamed up with the All Blacks to launch the Steinlager Alt Blacks: a team of 23 legendary everyday Kiwis who’ll be digitally immortalised in one of rugby’s most popular video games – Rugby Challenge 4.
First Blood
AUCKLAND, Wednesday: After five years as a creative strategist at Facebook, NZ-based Andy Blood is leaving to publish a book, marking a long-held ambition to write about the subject of creativity.
The perfect Father’s Day gift
AUCKLAND, Wednesday: TBWA\ has brought Noel Leeming back to TV screens for Father’s Day (this Sunday 5 September). Continuing the theme of Olympic sponsorship work, the ad shows a passionate Noel Leeming expert helping a mother and son find the perfect gift for dad.
Food giant consolidates agencies
AUCKLAND, Wednesday: George Weston Foods Baking has appointed Proximity NZ and BrandWorld as their creative agencies after a competitive pitch.
Gone Fishin’?
AUCKLAND, Today: M+AD asked dentsu NZ GM Luke Farmer (who yesterday announced he was leaving the agency shortly) what his plans are for the future.
Luke Farmer exits dentsu
AUCKLAND, Tuesday: dentsu NZ general manager Luke Farmer is to leave the agency he joined – when it was Barnes Catmur & Friends – as managing partner in 2012.
