AUCKLAND, Monday: Trustpower launched a new brand tvc this weekend with the second creative execution using the ‘Meant to be together’ creative platform. The 90s ad, Four Legs Good, was directed by Chris Dudman of CPD Films from a concept developed by long-term agency partner Art & Industry.
Magnificent Seven
AUCKLAND, Today: The Monkeys Aotearoa, part of Accenture Interactive, has announced a massive boost to its creative department with the appointment of seven new staffers, including two creative directors – Christie Cooper and James Conner.
ABs 77-dentsu 100!
NEW YORK, Today: The All Blacks have a 77.3%-win record, but dentsu New Zealand posted a 100% success rate at the recent Clio Sports Awards in the United States.
Creativity in the sticks
AUCKLAND, Saturday: A prime contender for Headline of the Week is this pearler (above) from The Weekend Herald One Roof Commercial real estate liftout section.
Judgement Day
PARIS, Today: M+AD ed David Gapes has again been appointed to the 2021 Epica Awards jury. The Epicas are the only global creative advertising awards judged exclusively by journalists.
James Hurman’s Effectiveness Code
LONDON, Today: WARC, the Cannes Lions and LinkedIn B2B Institute have published The B2B Effectiveness Code, a white paper that follows in-depth research by Kiwi adman James Hurman on the effectiveness of B2B marketing.
Axis 2022 – the judges
AUCKLAND, Today: The Comms Council has unveiled its five executive judges for Axis 2022 – YoungShand ECD Anne Boothroyd, Colenso BBDO CD Beth O’Brien, DDB ECD Gary Steele, VMLY&R ECD Kim Pick, and FCB ECD Peter Vegas.
TimeZoneOne snatches returnee
CHICAGO, Thursday: Global creative agency TimeZoneOne has appointed Jasmine Shaughnessy to the role of senior graphic designer in it’s NZ office in Christchurch.
Wishmakers
AUCKLAND, Thursday: The Make-A-Wish Foundation has formalised its appointment of Mindshare NZ as its agency partner. The foundation is a charity with a mission to create life-changing wishes for children with critical illnesses. The identity of any incumbents was not known at press time.
oOh! & Stoneleigh bring mini greenhouse to the streets of Wellington
WELLINGTON, Wednesday: oOh!media has produced its first ever special build for an alcohol brand (Stoneleigh). This time, in a fully enclosed lightbox, it poses as a mini greenhouse in Oriental Parade, Wellington.
