AUCKLAND, Friday: MBM tasted success at the NZ IAB Digital Advertising Awards (held) virtually last night, winning Agency of the Year for the third year in a row. FCB was the most awarded agency.
The Best in 2021
AUCKLAND, Friday: Homestyle magazine, published by Pluto Group NZ, has been named Supreme Magazine at the 2021 Webstar NZ Magazine Awards last week. Former Listener ed Pamela Stirling was Supreme Editor (and also won the Lifetime Achievement Award).
Mango goes bananas for Dole
AUCKLAND, Today: Global fruit brand Dole has appointed Mango Aotearoa to manage its NZ PR, digital and social media marketing.
TVNZ reports robust revenues, digital growth, increased local content spending
AUCKLAND Today: TVNZ reported EBITDAF* of $29.4 million for the six months to 31 December 2021, $26.3 million below the prior year, but in line with financial performance trends seen pre-covid in the six months to December 2019.
Opportunity knocks
AUCKLAND, Thursday: A study by the Out of Home Media Association Aotearoa and Analytic Partners has identified “genuine opportunities” for the NZ media market.
Cheers, Smirnoff!
AUCKLAND, Thursday: Phantom Billstickers’ Phan Mail newsletter is spruiking the interesting idea of 100 Days of Cocktails “Smirnoff and its agencies Special and MediaCom decided to make the most of summer – with this campaign idea,” Phan Mail reports.
Straight Thinker
AUCKLAND, Today: Discovery ANZ’s senior director for ad sales Donna Gurney has been appointed the new chair for ThinkTV.
Need for speed?
AUCKLAND, Today: Southern Cross Pet Insurance has launched a series of NZ-first ‘speedometer billboards’ as part of its new Live Your Pet Life project, a campaign designed to keep Kiwi furry family members safer and healthier for longer. Developed by TBWA\NZ, MBM and Lumo Labs, the special billboards are now live in a range of locations nationwide.
Saatchi sports boost for teen girls
AUCKLAND, Thursday: Sport NZ has today launched #itsmymove – an integrated campaign to help young women get and stay active, their way. Developed to address declining physical activity levels in teenage girls, #itsmymove is the work of Saatchi & Saatchi NZ in collaboration with Publicis Groupe Connected Platform partners MSL PR, Starcom Media and Digitas.
