Silicon Valley-based global marketing software company Marketo Inc – which has now established a NZ office, headed by Robert Cooke – has announced the opening of its Global R&D and Innovation Center in Tel Aviv, focused on “enhancing its leadership position in big data and predictive analytics”.
APAC mobile advertising giant Snakk has launched its innovative TV Sync technology in New Zealand. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then immediately delivers highly-targeted mobile ad campaigns into mobile apps & social media newsfeeds.
Northland-based, nationally known writer Sandy Myhre – NZ Motorsport Journalist of the Year in 2007 – has launched an online lifestyle magazine spotlighting the region from the Bay of Island to Cape Reinga.
K Rd-based indie creative agency Goodfolk’s recent studio redesign is the focus of a photospread in AGM’s ArchitectureNow website (the umbrella site for most of AGM’s printed architecture/design magazines).
“Here you have El Chupete´s 2015 creativity campaign,” writes Álvaro Bordas, reaching out to New Zealand from Madrid agency Fairweather SSBA, and introducing new print ads for the 2015 International Kids Communication Festival, El Chupete.
“I can spend half the day on a painting and the other half on an advertising campaign. I don’t make any kind of moral or value distinction.”
No, of course it’s not real breast milk – it’s the cows’ milk that funds the cure for breast cancer and it’s available nationwide from today.
Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO created a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.
bcg2 has launched a new campaign for Champix that highlights the costs – and the endless delights smokers could afford if they gave up.
Entries to this month’s Cannes Lions International Festival of Creativity have reached record numbers, with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).