Marketo unveils global R&D project

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Silicon Valley-based global marketing software company Marketo Inc – which has now established a NZ office, headed by Robert Cooke – has announced the opening of its Global R&D and Innovation Center in Tel Aviv, focused on “enhancing its leadership position in big data and predictive analytics”.

Snakk NZ launches TV Sync

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APAC mobile advertising giant Snakk has launched its innovative TV Sync technology in New Zealand. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then immediately delivers highly-targeted mobile ad campaigns into mobile apps & social media newsfeeds.

All roads lead to the Cape

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Northland-based, nationally known writer Sandy Myhre – NZ Motorsport Journalist of the Year in 2007 – has launched an online lifestyle magazine spotlighting the region from the Bay of Island to Cape Reinga.

¡Hola! Kids in focus at El Chupete

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“Here you have El Chupete´s 2015 creativity campaign,” writes Álvaro Bordas, reaching out to New Zealand from Madrid agency Fairweather SSBA, and introducing new print ads for the 2015 International Kids Communication Festival, El Chupete.

Colenso shares the love of books

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Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO created a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.

Record entries for Cannes 2015

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Entries to this month’s Cannes Lions International Festival of Creativity have reached record numbers, with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).