LONDON, Today: NZ agencies have five campaigns through to the shortlist of the Craft and Side Hustle categories at D&AD, announced overnight – Clemenger BBDO Wellington has three finalists, DDB Aotearoa has two, and Special Group NZ has one.
LONDON, Tuesday: Marketing budgets are expanding at a rate never seen before, following deep cuts during the initial wave of the coronavirus outbreak in 2020, according to WARC Data’s Global Marketing Index.
NEW YORK, Monday: Two NZ winners have demonstrated their prowess at two global awards programmes from the Type Directors Club in the TDC67 Communication Design and 24TDC Typeface Design categories.
AUCKLAND, Today: Following a competitive pitch, premium mixer brand Fever-Tree has appointed Boyd PR to handle its media relations and social media in New Zealand. There was no incumbent.
AUCKLAND, Today: Public Trust is set to return to television screens for the first time in three years with an integrated marketing campaign from Special Group asking New Zealanders to think about the legacies they’re building.
AUCKLAND, Today: Karangahape Road turned orange last Thursday night as local independent ad and design agency The Goat Farm celebrated its tenth-and-a-bit birthday.
AUCKLAND, Monday: “As Apple cracks down on ad trackers and subscription models take hold, all signs point to the decline of online advertising,” writes former MediaWorks head of news Hal Crawford in indie current affairs news site Spinoff.
AUCKLAND, Today: Colenso BBDO MD Angela Watson was a waitress before her stellar ad career began – with a feisty introduction to Saatchi & Saatchi/Lewis Rd Creamery legend Peter Cullinane.