Advertising. Queen’s Gambit versus the robots

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A blog by DDB AUNZ regional CCO Damon Stapleton
“We tell ourselves stories in order to live.” – Joan Didion

AUCKLAND, Tuesday: Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho.

Kiwi adman dead in England

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LONDON, Today: Respected ex-Auckland media director Paul Shearman had passed away in the UK. The date of his death was not known at the time of writing, but recruitment consultant Barry Williamson, a former colleague, said it was “recently”.

Sequential Storytelling

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AUCKLAND, Today: Mobile advertising expert Kargo has launched Branded Takeover Interactive, a new global ad format that aims to provide NZ advertisers with a “powerful and customisable canvas to engage their mobile audiences through sequential storytelling”.

AUNZ in Concert

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AUCKLAND, Today: Melbourne creative indie Bullfrog, aided and abetted by NZ indie media shop Together, has launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality (scroll down for a detailed credits list).

Poms in Paradise

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AUCKLAND, Thursday: Two former Poms, who now proudly call NZ “home”, received the Truth and Soul treatment last week from BC&F Dentsu* founder/ECD Paul Catmur (himself an expat Brit who’s put down deep roots in Godzone).

Thank Christ

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AUCKLAND, Today: Like many Kiwis, we at M+AD Daily have our own personal codes of behaviour and citizenship, and we’re largely a rather un-Christian lot – but we’re never going to turn down a few days off, and a feast of chocolate!