By Dan Bye*

As business leaders and marketers, the more we understand about consumers and their behaviour, the better we will be placed for future success. This is especially true as we look to recover from the economic and societal impacts of Covid-19, which has resulted in fundamental changes in how we all interact with the world around us.

AUCKLAND, Wednesday: Digital advertising in NZ grew by almost 7% in 2020, according to the latest NZ Ad Industry Revenue Report out of the Advertising Standards Authority.

WELLINGTON, Wednesday: Advertising revenue for the 12 months ended 31 December 2020 across main media was $2.449 billion– down $268 million on the previous year, The Advertising Standards Authority reports.

AUCKLAND, Tuesday: Stuff has launched a new publication and economic index, The Monitor, providing a quarterly snapshot of the current business environment.

AUCKLAND, Today: TBWA\NZ Group has partnered with local entrepreneur Stephanie Duvander to launch a new sustainable, premium home essential oils range called Yours.

LONDON, Today: The US advertising economy is projected to be worth $US218 billion ($NZ183 billion) this year, according to WARC Data.

AUCKLAND, Monday: Medtech and agency Lachlan McPherson & Friends have launched a campaign designed to encourage people to see their GP more regularly – to improve individual health outcomes and relieve pressures on the healthcare system.

AUCKLAND, Today: Last year, as Kiwis headed into summer, the team at Regal Salmon launched their new range of Maple Smoked Salmon products. Once again, Freemans Bay indie Republik and client NZ King Salmon partnered with Al Brown and his best mate Reg to lend a hand.