AUCKLAND, Today: Leveraging the insight that many Aucklanders tried cycling in their neighbourhoods for the first time during lockdown last year, Auckland Transport and Federation successfully launched a summer cycling campaign to actively encourage regular, more purposeful short commutes to the shops, Saturday sports, and even trips to the beach.
Extra trans-Tasman flights
AUCKLAND, Thursday: DHL Express, with Kingsland indie Darkhorse, has launched a campaign to promote its additional dedicated trans-Tasman aircraft, which directly connects Auckland and Christchurch to Melbourne.
oOh! walks the talk

AUCKLAND, Today: As a long standing partner and supporter of Youthline, oOh!media has signed up the oOh! team for Walk the Talk and challenged their own clients to get on board.
How Great Thou Art

AUCKLAND, Today: Long-established Kiwi promoter Stewart Macpherson (who operates under the moniker Stetson Productions) is offering agency clients a piece of the action in his latest project – an exhibition of high-quality reproductions of the frescoes of Michelangelo’s Sistine Chapel.
Global ambitions
AUCKLAND, Wednesday: Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority of its stake in sister media agency Mediahub.
Colenso ad catches the eye
NEW YORK, Wednesday: US ad/media site AdForum has named a tvc created by Colenso BBDO for Eta’s new brand platform, Free Friends With Every Pack, as one of the five best ads of the week.
Pead boosts creative & digital
AUCKLAND, Today: Pead has bolstered its creative and digital offerings with two new appointments. Pead partner Sarah Munnik said: “Liam Golds and Tom Davies will bring a wealth of strategic experience, furthering our vision to define the future of PR through work that provokes action.”
Hat-trick!
LONDON, Tuesday: OMD New Zealand won three golds at the annual Festival of Media Global Awards. OMD NZ ceo Nigel Douglas said: “OMD was the only agency represented from New Zealand and this is the second year in a row Fuse OMD NZ has been names Best Social Media Agency in the world.
New senior hire at Perceptive
AUCKLAND, Today: Grey Lynn-based customer intelligence agency Perceptive has appointed Ian Mills to the role of director of strategy.
Val Morgan turns up the volume
AUCKLAND, Tuesday: Val Morgan Cinema was quick to exploit today’s remarkable post-Covid recovery report (see accompanying story NZ ad & media demand soars), pointing out it’s been the best-performing media channel.







