AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.
The target – Gen Z
AUCKLAND, Tuesday: AUNZ drinks brand Frucor Suntory – with backing from creative retail agency 99, has engaged research company Sapien to study the beverage desires of New Zealanders aged 18-24 for the Pepsi Max brand.
About Face
AUCKLAND, Today: L’Oréal NZ has appointed independent agency Federation to its consumer products division, the umbrella group for the L’Oréal Paris, Garnier and Maybelline brands.
School Rd’s latest …
AUCKLAND, Today: Home & living magazine Haven, the latest new local glossy to emerge from School Road Publishing’s burgeoning portfolio, has gone on sale around the country.
Personality Test
AUCKLAND, Friday: This week DDB Aotearoa and Metlifecare have launched the retirement village provider’s new brand platform, reimagining retirement living and entering into the world of illustration and animation.
Safety just got furry
AUCKLAND, Today: Worksafe and FCB New Zealand have launched a new campaign, featuring a challenge to New Zealanders to take a fresh look at workplace safety.
No M+AD Monday
WELLINGTON Today: Don’t show up for work this Monday … it’s a public holiday. Labour Day recognises ‘the eight-hour day’ – eight hours for work, eight for rest, and eight for recreation.
Chop-chop!
AUCKLAND, Today: Boyd PR has brought Oscar the rescue chopper to life on the pages of a new story book to help raise funds for the Northland Rescue Helicopter.
Jungle Bells
AUCKLAND, Today: Ad sector veterans Natasja Barclay and Andy Robilliard have launched Jungle, a ‘creator collective’ of senior independent strategic, creative and production specialists focused solely on delivering short-term projects for NZ organisations.
Shared Lines
AUCKLAND, Thursday: Outdoor guns QMS & Go Media, with Spark & MediaWorks, have partnered arts collective Shared Lines to showcase art from over 60 artists on the national digital billboard network.
