AUCKLAND, Thursday: Media agency MBM – now part of Publicis Groupe – has developed a media & creative campaign for Whittaker’s new Berry Forest. PR is from SweenyVesty.
Digital No 1
AUCKLAND, Wednesday: Kiwis searching for online news have pushed the NZME digital news site nzherald.co.nz into top spot as New Zealand’s most popular digital news provider.
Nocturnal iconography
AUCKLAND, Today: Premixed drinks company Part Time Rangers have launched their new Brown Kiwi with a campaign from Pitchblack that rallies Ranger fans to support the national icon.
Federation spruiks AKL fest
AUCKLAND, Today: Indie integrated agency Federation has developed a standout brand identity, e-commerce website and multi-media campaign for ATEED’s Elemental AKL Festival, which makes a welcome return to the region in October.
VMO goes programmatic
AUCKLAND, Today: Following a successful launch in Australia, Val Morgan Outdoor has partnered with out-of-home exchanges Hivestack, Vistar Media and Broadsign Reach to extend their VMO Work offering in NZ.
Brain Gain
AUCKLAND, Today: Leading PR firm Porter Novelli has appointed agency alumnus Brad Pogson to group account director in a newly created role, while Courtney Stayte returns as account director to support continued growth.
New lick of Paint
AUCKLAND, Today: The ProGroup are property-improvement and renovation specialists whose advertising needed a new reno of their own. Doing everything from grout to artificial lawns, they wanted a campaign that explained their business without being overly complex.
Social Studies
AUCKLAND, Today: Creative agency Crave have devised a social campaign to launch premium RTD brand Finery Cocktails. Creative director Hadleigh Averill said: “The creative takes a wry approach to Finery’s premium cocktails in a can, utilising a male and female character who are humorously OTT elitist.
Global Adspend Tumbles
NEW YORK, Tuesday: Global adspend is predicted to decline by 4.9% – amid unprecedented slowdowns at Google and Facebook. According to the research data analysed and published by StockApps.com, global ad spending could drop by 4.9% to US$614.73 billion in 2020.
