AUCKLAND, Today: Advertisers across APAC and EMEA will soon have an easier way to measure whether their campaigns are shifting brand perceptions, thanks to a new partnership between On Device and Index... Read More
AUCKLAND, Today: Algorithms increasingly shape what people see, learn and buy. Now Thompson Spencer, Tracksuit and Google are putting that influence under the microscope at an Auckland marketing event. The Golden Thread:... Read More
AUCKLAND, Today: Leading NZ out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via AU third-party verification technology provider OIS. Read More
NEW YORK, Wednesday: Special Group NZ has three entries through to the shortlist of The New York Festivals’ AME Awards, which celebrate brave and effective campaigns. Read More
SYDNEY, Today: Sam Thompson, head of solutions & partnerships at digital media platform Bench* (headquartered in Sydney) offered some valuable insights into digital transformation* – via an email interview with M+AD ... Read More
LONDON, Wednesday: YouTube ad income increased by 4.8% YoY to US$7.34 billion, far less than Wall St predictions that of a 7% increase to US$7.49 billion, according to according to stock-trading app... Read More
AUCKLAND, Today: LUMO Digital Outdoor has unveiled a new partnership with global outdoor analytics platform Quividi, which it says will take reporting accountability to “new levels for New Zealand’s digital out-of-home sector”. Read More
WELLINGTON, Tuesday: Government cybersecurity agency CERT NZ has appointed Motion Sickness as its creative agency, following a “procurement process”. It’s not known if there was an incumbent. Read More
AUCKLAND, Today: Yesterday’s M+AD story about the Harley Davidson AUNZ pitch (won by Thrive PR), we foolishly claimed “Thrive currently has only a small presence in NZ; most of the agency’s business is... Read More
AUCKLAND, Today: NZ’s media agency market has retained its record of 31 months of consecutive growth, with a smaller ( but positive) 0.2% year-on-year increase in media agency adspend in June to... Read More