By Paul Catmur*
“I know of no one more qualified to write about mediocrity.” – Sir John Hegarty
Now that I spend most of my time out of the industry, I have considerable time for reflection on what is laughingly referred to as a career. After many walks along the beach throwing sticks for my pet four-legged fish I am coming to the heretical conclusion that many Creatives in advertising would be better off if they stopped trying to be brilliant and instead concentrated on making the most of being mediocre.









