AUCKLAND, Today: In an industry always chasing the next new thing, experience still plays a huge role in driving real progress. While age diversity does not always get the attention it deserves, it remains an important part of a strong industry.
Woolworths conducts a fresh take on Hot Cross Buns
AUCKLAND, Today: Woolworths has teamed up with dentsu to give the iconic ‘Hot Cross Buns’ tune a full orchestral treatment, marking its biggest hot cross bun range yet.
Arrivals & Departures: Jesse James brings his visual flair to The Sweetshop
AUCKLAND, Today: The Sweetshop New Zealand has welcomed Jesse James McElroy to its local roster, adding a director known for sharp comedy, strong visual craft and a style that knows how to get noticed.
The Attention Seeker appoints The Optimisers for AI search
AUCKLAND, Today: The Attention Seeker has appointed The Optimisers as its AI search and discovery partner, bringing in support across Generative Engine Optimisation, Answer Engine Optimisation and Agentic SEO.
FEDERATION brings indie firepower to Wellington
WELLINGTON, Today: FEDERATION has opened a Wellington office and appointed Aaron White as Managing Partner, as the independent agency expands its footprint across Wellington, Auckland and Melbourne.
Arrivals & Departures: dentsu ANZ brings in Danica Bellchambers for top data and AI role
AUCKLAND, Today: dentsu ANZ has named Danica Bellchambers as its new Chief Data & Technology Officer, starting 11 May, as it sharpens its focus on using data, technology and AI to drive stronger client results.
Te Arikinui Pullman Auckland Airport appoints Moda
AUCKLAND, Today: Te Arikinui Pullman Auckland Airport has appointed hotel brand and marketing studio Moda to lead its marketing strategy and campaign development after a competitive tender.
NZ digital ad market grows 12% to reach $2.967 billion
AUCKLAND, Today: New Zealand’s digital ad market kept up its growth in 2025, rising 12% year on year to hit $2.967 billion[1], with Video surging ahead and Search continuing to deliver strong results.
Beyond Creative: How AI is Revolutionising Agency Operations
AUCKLAND, Today: Imagine AI as the invisible wind beneath our sails. While the industry marvels at AI’s creative applications, a subtler shift is reshaping how agencies work, think, and deliver for clients.
Motion Sickness named Spikes Asia Independent Agency of the Year
SINGAPORE, Today: Motion Sickness has been named Independent Agency of the Year at the 2026 Spikes Asia Awards, capping off a standout night that also delivered the Grand Prix for Good.
