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Working class

Working class

AUCKLAND, Sunday: “The great thing about mass-media advertising was that it worked. If you put your product in front of millions of consumers, they would respond by buying it,” writes Paul Catmur... Read More

Two Kiwis on AME Awards APAC jury

Two Kiwis on AME Awards APAC jury

NEW YORK, Today: The New York Festivals 2022 AME Asia Pacific grand jury has been announced, with two prominent Kiwis on board – FCB Auckland GM strategy Sue Kipling, and Special Group... Read More

ANZ & TBWA ask Kiwis to talk about finance

ANZ & TBWA ask Kiwis to talk about finance

AUCKLAND, Today: ANZ and TBWA\NZ are launching Let’s Talk About Finances, a campaign designed “to help Kiwis have more meaningful conversations about their finances this year to improve their financial wellbeing”. Read More

The most effective agency in NZ?

The most effective agency in NZ?

AUCKLAND, Thursday: Special has been named the most effective advertising agency in New Zealand with three of its campaigns picked in the top 100 for effectiveness, by global industry body WARC. Read More

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