NAPIER, Wednesday: Chemical giant BASF has appointed Hawkes Bay full service specialist agribusiness agency Tracta (“the Heartland Agency”) as the creative and strategic lead for their Australia and New Zealand agricultural business.
Asia hotlist pins Wellingtonian
JERSEY CITY, Saturday: Six New Zealanders – including a Wellington agency chief – have made the Forbes Asia 30 Under 30 list of the hottest “game-changing” entrepreneurs.
Facebook speaks to ‘the people of New Zealand’
NEW YORK, Today: Facebook is taking steps to shore up support from its agency partners in wake of the New Zealand terror attacks.
Young Kiwi creatives in demand for 2019
BUSAN, SOUTH KOREA, Friday: Applications have opened for the 2019 New Stars competition have opened – with an appeal to all Kiwi junior creatives aged under 30. “It would be great to have a team from New Zealand here this year, says Sydney-based organiser Barbara Messer.
Colenso turns to DM for BMW 3 Series campaign
AUCKLAND, Friday: Colenso BBDO has launched a DM-driven campaign for the all-new BMW 3 Series, featuring voice-activated technology, as well as the car’s connectivity and integrated apps like Microsoft 365, plus a new toy called BMW’s Intelligent PA.
Monteith’s wants US Seal of Approval
AUCKLAND, Today: To launch Monteith’s latest brew, Patriot American Pale Ale, Colenso BBDO chose to go after the only piece of recognition that should matter to an American Pale Ale – the official US seal itself.
VMLY&R wins in the Waikato
HAMILTON, Today: VMLY&R’s marketing campaign for supplement brand GO Healthy’s GO Be You has been recognised with the top advertising honour – the Marketing Award – at the Natural Health Products 2019 Industry Awards.
First Man, first-thing
AUCKLAND, Today: George FM yesterday riffed off its relationship with the PM’s hubby to welcome listeners to April Fools Day yesterday.
Special Australia shoots Uber Eats NZ campaign
AUCKLAND, Today: Stan Walker meets Jono and Ben in the latest instalment of the tongue-in-cheek Uber Eats ad campaign, Tonight I’ll Be Eating – produced by Special Group Australia.
Shaking up the boardroom: Research reveals more room for disruption in NZ
WELLINGTON, Today: Innovation by New Zealand’s business leaders is largely driven by disruption from abroad, and they are seen as relatively conservative decision-makers, research by Isentia has found.