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GMC goes big with Made for More

Editor May 14, 2025TVCs, News Make a Comment

AUCKLAND, Today: GMSV has kicked off its new Made for More campaign, marking the official launch of the 2025 GMC Yukon Denali in Australia and New Zealand.

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Scapegrace drops award-winning duo

Editor May 14, 2025News Make a Comment

AUCKLAND, Today: Whisky lovers, get ready to raise your glasses—Scapegrace Distilling is officially dropping its award-winning core whisky range in Aotearoa this World Whisky Day, May 17.
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Ingham’s serves up the Fixx

Editor May 14, 2025News Make a Comment

AUCKLAND, Today: True has teamed up with Ingham’s for the very first time—and they’ve already cooked up something crunchy, clever, and totally parent-approved.

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The Waiting Room opens for Make-A-Wish

Editor May 13, 2025News Make a Comment

AUCKLAND, Today: Make-A-Wish Aotearoa has kicked off its annual fundraising campaign, aiming to turn dreams into reality for critically ill Kiwi kids across the country.
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AA highlights the perks you didn’t know you had

Editor May 12, 2025News Make a Comment

AUCKLAND, Today: The AA has kicked off a new campaign and TVC—the first in over 10 years—highlighting just how much value is packed into an AA Membership.

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Arrivals & Departures: YoungShand names Todd Wright digital lead

Editor May 12, 2025News Make a Comment

AUCKLAND, Today: YoungShand has welcomed Todd Wright as its new Head of Digital Production, bringing big talent to lead the agency’s expanding digital crew.
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Go Media fronts up for Stars Netball 2025

Editor May 12, 2025News Make a Comment

AUCKLAND, Today: Go Media is stepping onto the court with Stars Netball as naming rights partner for the 2025 season, with their logo front and centre on game day kit.
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Heineken’s 3D billboard turns heads in Auckland

Editor May 9, 2025News Make a Comment

AUCKLAND, Today: Heineken NZ has pulled off a show-stopping 3D billboard in Auckland’s buzzing Ponsonby, designed to highlight the smooth, refreshing vibe of Heineken Silver.
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Arrivals & Departures: Together appoints award-winner Charlotte Lobo

Editor May 9, 2025A+D, News Make a Comment

AUCKLAND, Today: Together has just welcomed top search and performance media expert Charlotte Lobo as Senior Activation Director, adding even more talent to its award-winning independent media agency team.
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NZME gears up for major auto expansion

Editor May 9, 2025News Make a Comment

AUCKLAND, Today: NZME has just signed an MOU with Gumtree Group to explore launching a competing digital marketplace in New Zealand’s booming automotive market, currently dominated by just one major player.
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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: Fern Holloway returns to lead Match Artists

May 30, 2025 | By Editor

AUCKLAND, Today: Match Artists has entered a bold new chapter, appointing Fern Holloway as Company Director and Agent. Read more

Arrivals & Departures: True taps Helen Chapman to lead design

May 30, 2025 | By Editor

AUCKLAND, Today: Independent agency True has bolstered its design firepower, appointing Helen Chapman as Design Lead. Read more

Arrivals & Departures: Mike Worden joins -lution as first Chief Media Officer

May 27, 2025 | By Editor

AUCKLAND, Today: -lution has named Mike Worden as its first Chief Media Officer and Partner, stepping up its push into media advisory for brands keen to evolve their media models. Read more

Arrivals & Departures: Daylight adds strategic spark with Maddi Cummane

May 27, 2025 | By Editor

AUCKLAND, Today: Daylight is levelling up its digital game with the addition of Maddi Cummane as UX Strategy Lead. She’ll be shaping smart, human-centred digital experiences—right across the product journey. Read more

Arrivals & Departures: High five for Motion Sickness

May 23, 2025 | By Editor

AUCKLAND, Today: Motion Sickness has added five new hires across strategy, creative and client service. The moves follow a year of strong growth and award-winning campaigns. Read more

Arrivals & Departures: Jimena Murray joins The Sweetshop

May 22, 2025 | By Editor

AUCKLAND, Today: The Sweetshop NZ has officially welcomed Jimena Murray as Executive Producer, bringing fresh energy and two decades of experience to the team’s already sharp creative line-up. Read more

Arrivals & Departures: Eyes and Ears welcomes three new directors to the roster

May 21, 2025 | By Editor

AUCKLAND, Today: Eyes and Ears is adding three fresh creative voices to its Freelance Director Roster: Sophie Black, Johnny Barker and James Anderson — all bringing something unique to the table. Read more

Arrivals & Departures: Digital gun Mahmood Shibliq joins YoungShand leadership

May 21, 2025 | By Editor

AUCKLAND, Today: YoungShand is adding even more muscle to its media team, welcoming digital media pro Mahmood Shibliq as the agency’s new Performance Director. Read more

Arrivals & Departures: TBWA\NZ names Pri Patel Managing Partner

May 20, 2025 | By Editor

AUCKLAND, Today: TBWA\NZ has just announced Priyanka (Pri) Patel’s promotion to Managing Partner, recognising her creative spark, leadership strength and the impact she’s made since joining the agency. Read more

Arrivals & Departures: Bastion’s next chapter begins with Madeleine Leonard

May 15, 2025 | By Editor

AUCKLAND, Today: Bastion has named Madeleine Leonard as Marketing Manager, reporting to Bastion ANZ CEO Cheuk Chiang. Read more

Arrivals & Departures: Together appoints award-winner Charlotte Lobo

May 9, 2025 | By Editor

AUCKLAND, Today: Together has just welcomed top search and performance media expert Charlotte Lobo as Senior Activation Director, adding even more talent to its award-winning independent media agency team. Read more

Arrivals & Departures: Vevo expands APAC team with key appointments

May 5, 2025 | By Editor

AUCKLAND, Today: Vevo is expanding its presence across APAC, with new roles for Tim O’Connor, Blair Kelly and newcomer Alex Trumble to drive growth, innovation, and commercial momentum in the region. Read more

Arrivals & Departures: Special PR brings on DARKHORSE founder Liam Taylor

May 2, 2025 | By Editor

AUCKLAND, Today: Special PR is bringing on industry heavyweight Liam Taylor, who’s set to join the Auckland office as Business Development Director from 12th May 2025. Read more

Arrivals & Departures: Fresh faces join Colenso’s award-winning creative team

May 2, 2025 | By Editor

AUCKLAND, Today: Colenso BBDO had a huge 2024 — crowned Cannes Lions Agency of the Year (Pacific), scoring new clients, and nabbing New Zealand’s first ever Immortal Award. Now they’re growing the creative bench. Read more

New energy at IMANZ as Duncan Shand steps in

May 1, 2025 | By Editor

AUCKLAND, Today: IMANZ has just added Duncan Shand from YoungShand to its Board, bringing even more indie firepower to the table. Read more

HMC welcomes new design talent Kayla McQuade

April 22, 2025 | By Editor

HAMILTON, Today: Kayla McQuade has joined Hamilton-based agency HMC as Visual Communication Specialist, following a year freelancing across painting, illustration, and design. Read more

EssenceMediacom taps Maddison Keogh

April 11, 2025 | By Editor

AUCKLAND, Today: EssenceMediacom has appointed Maddison Keogh as APAC Client Managing Partner for Uber, stepping into one of the agency’s most exciting and fast-paced regional accounts. Read more

Stuff Group appoints Anna Magasiva as Director of Agency

April 8, 2025 | By Editor

AUCKLAND, Today: Anna Magasiva is heading to Stuff Group, stepping into the role of Director of Agency from May, and reporting to Commercial Director Jaana Collins. Read more

Droga5 reshapes creative leadership

April 2, 2025 | By Editor

AUCKLAND, Today: Droga5 is refreshing its creative leadership, with Barbara Humphries and Damon Stapleton stepping in as Co-Chief Creative Officers across Australia and New Zealand. Read more

Momentum adds creative firepower with Alex Kenny

March 27, 2025 | By Editor

AUCKLAND, Today: Momentum Group just announced Alex Kenny as Creative Director—beefing up the agency’s digital performance and creative smarts in a big way. Read more

New leadership move for Wasserman

March 25, 2025 | By Editor

SYDNEY, Today: Wasserman has appointed Peter Jarmain as Vice President to lead Wasserman Live across Australia and APAC, heading up branding, signage, fabrication, live events and experiential operations. Read more

Leadership shifts as Andrew Little exits

March 24, 2025 | By Editor

AUCKLAND, Today: Leadership is evolving at DDB Group AUNZ, with Priya Patel and Matty Burton stepping into bigger roles across the region, officially from April 1. Read more

Four minds, endless creativity

March 13, 2025 | By Editor

AUCKLAND, Today: Colenso BBDO had a huge 2024, winning Cannes Lions Agency of the Year (Pacific), securing new business, and taking home New Zealand’s first Immortal Award. Now, the agency is expanding its creative team with four senior hires. Read more

Luke Farmer strengthens Bastion Shine’s team

March 13, 2025 | By Editor

AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer to lead the Air New Zealand account and drive new business development, further strengthening the agency’s growth and client relationships. Read more

PHD Aotearoa expands leadership with key promotions

March 10, 2025 | By Editor

AUCKLAND, Today: Omnicom Media Group agency PHD Aotearoa has promoted Amanda Palenski to Managing Director, effective immediately. She will lead operations, driving multi-channel strategies to create transformative experiences for clients. Read more

Doohly partners with OOHMAA to drive growth in New Zealand

March 10, 2025 | By Editor

AUCKLAND, Friday: Doohly, a leading digital signage CMS provider, has joined the Out of Home Media Association Aotearoa (OOHMAA). The move highlights its dedication to supporting New Zealand’s out-of-home industry. Read more

Unilever NZ shakes up senior leadership

March 5, 2025 | By Editor

AUCKLAND, Today: Unilever New Zealand has welcomed three new senior leaders, appointing Nigel Melhuish, Keely Pipkin, and Sailen Mudaly to key positions across the business. Read more

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