AUCKLAND, Today: Payper, the Kiwi PR agency built on a results-driven model, has unveiled Generative Engine Optimisation (GEO) — a service designed to help brands appear first when AI tools dish out recommendations.
Arrivals & Departures: Snapchat appoints Clare Rudduck to strengthen agency ties
AUCKLAND, Today: Snap Inc., the company behind Snapchat, has appointed Clare Rudduck as Head of Agency ANZ, boosting Snap’s agency partnerships across Australia and New Zealand. She’ll report directly to Ryan Ferguson, Managing Director of Snapchat ANZ.
The Elephant takes on New Zealand’s hardest conversations
AUCKLAND, Yesterday: A fresh video series is about to hit the Herald, fronted by Miriama Kamo and Mark Crysell. The pair aren’t shying away from uncomfortable topics Kiwis often avoid.
WOO tackles audience measurement at Seoul panel
AUCKLAND, Today: Gideon Adey, WOO Measurement Consultant, is set to take the stage alongside OOH leaders Daewon Kim, CEO & Founder of PODO Media Network, Ichiro T. Jinnai, President of Hivestack Japan, and Elizabeth McIntyre, CEO of OMA and MOVE Australia.
TBWA\NZ takes Gold at 2025 APAC Effies
AUCKLAND, Today: TBWA\New Zealand has scored big at the 2025 APAC Effie Awards, nabbing one of only 12 Gold Effies across the region – and the sole Gold for New Zealand.
New Zealand’s Out of Home industry launches knOOH in major measurement leap
AUCKLAND, Today: New Zealand’s Out of Home Media Industry has unveiled knOOH, a landmark step in audience measurement, delivering the country’s first unified AMS (Audience Measurement System).
TVNZ unveils co-viewing model for TVNZ+ streaming
AUCKLAND, Today: TVNZ will roll out its co-viewing audience model next month, giving advertisers and agencies a clearer picture of the true scale of TVNZ+ streaming audiences on connected TVs.
New World and DDB Aotearoa launch Certified Wonderful to hero butchers
AUCKLAND, Today: DDB Aotearoa and New World have teamed up for Certified Wonderful – an integrated campaign that shines a spotlight on New World’s skilled butchers while reinforcing its reputation for fresh, quality meat.
Whau Foundation partners with Run on campaign launch
AUCKLAND, Today: Run Aotearoa has teamed up with the Whau Mental Health Research Foundation on a bold new appeal, setting out to raise $50,000 by World Mental Health Day on 10 October 2025.
Arrivals & Departures: Luke Farmer joins Bastion Shine as new Managing Director
AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer as Managing Director of Bastion Creative Auckland, where he’ll report directly to CEO Toby Sellers.
