AUCKLAND, Today: Digital outdoor company Lumo has released its inaugural Real-Time Traffic Insights report, setting (the company says) a new benchmark for out-of-home audience reporting.
Global adspend hits US$25.7bn
LONDON, Today: TV still attracts over two-thirds of global advertising investment within the soft drinks sector, while a similar share is seen in the food category, according to a new report from ad site Warc.
Cheap – and cheerful
AUCKLAND, Tuesday: with a little help from Impact PR, large NZ car retailer 2 Cheap Cars has launched a new tvc – shot on an iPhone – and sales campaign.
True, Carat, ASB give the ABs a twist on Excite panels
AUCKLAND, Tuesday: Creative shop True and media agency Carat are bringing back th ASB’s Clever Kash campaign across oOh!media’s fully interactive and measurable Excite panels – this time with an All Blacks twist in time for the Rugby World Cup.
Big’s big Barfoot & Thompson refresh
AUCKLAND, Today: Big Communications, with Simon Byers Design, has unveiled the biggest overhaul of the Barfoot & Thompson visual identity in over 40 years.
Colenso, DDB, PHD, FCB, VMLY&R and Saatchi add Silver & Bronze
SINGAPORE, Today: M+AD has done the deep dive into the arcane Spikes files to come up with a list of New Zealand’s minor prizewinners at the Spikes.
Cool NZ photo takes out Sydney prize
SYDNEY, Monday: Coromandel-based producer/cinematographer James Muir took out the Grand Prize at the ANZ Sony Alpha Photography Awards – against 4000 entries – with a powerful image titled Fresh Ice, Liquid Salt.
Outvoting the Boomers
THE MOUNT, Today: Long-established (20-odd years) creative agency Wave, with Tauranga’s Youth Advisory Group and Mount Brewing Co, have cooked up a plan to increase youth engagement in the upcoming local body elections. Wave CD Craig Parker also cooked up this Q+A for M+AD …
DDB and L&P recruit the bogeymen
AUCKLAND, Monday: Lemon & Paeroa are back and more Refreshingly Different than ever in this lively new campaign, Best Day Ever – with DDB’s marvellous zombies presenting a different view of the world.
Ad minnows chase RWC wriggle-room
AUCKLAND, Today: FCB creative directors Peter Vegas & Leisa Wall shared some of their Rugby World Cup strategies with Sunday Star-Times business writer Alex Loo over the weekend.
