AUCKLAND, Monday: Colenso BBDO has created a follow-up to the Bank of New Zealand’s What Ella Wants campaign, launching another little story with a big life theme.
DDB & Goodoil create a Jurassic classic
AUCKLAND, Today: DDB is launching a new AA Insurance campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform.
Isobar bulks up
AUCKLAND, Today: Digital agency Isobar New Zealand has grown its offering with the addition of two new leadership roles.
Special rebrands Cannabis Co
AUCKLAND, Today: One of the most recognisable names in the Kiwi cannabis industry has changed. Hikurangi Cannabis Company has rebranded to Rua Bioscience as it turns to focus on the growing opportunities in the global cannabis market.
Global martech market hits NZ$200bn
LONDON, Today: Global accountancy firm BDO and ad-intelligence site Warc have valued the global marketing technology market at US$121.5 billion a year (NZ$200bn), a year-on-year growth of 22%, according to the annual Martech Report released overnight.
Entry deadline today
AUCKLAND, Today: Entries close at the end of play today (Tuesday 15th) for the second annual PRESCom awards (The Pressies), with a late deadline this Thursday 17 October.
Waikato Uni recognises global PR specialist
NEW YORK, Today: The Kiwi who co-founded international strategy & PR agency SweeneyVesty will be returning to New Zealand from the USA to receive a Distinguished Alumni Award from the University of Waikato.
NBR founder home – with a new vision
AUCKLAND, Today: Some things never change. Henry Newrick – who founded National Business Review in 1970 – still has print & publishing in his blood. And – after 22 years in the UK – he still spells his hometown Whanganui the old-fashioned way (without the ‘h’).
FCB NZ – the agency’s North Star
AUCKLAND, Today: FCB global ceo Carter Murray, in an interview with NZ Herald business reporter Damien Venuto, says NZ provided much of the inspiration that led to the current success of the network.
PR activations for Kiwi favourite
AUCKLAND, Friday: PR agency Acumen Republic has opted for fish’n’chip shop activations to promote Cadbury’s Favourites’ new limited-edition chocolate fish box – featuring Kiwi art on the lid.
