In a recent market research study that asked over 100 pedestrians in central Auckland about the Phantom frames they had just walked past, 39% were able to spontaneously recall something about the posters. When prompted, recall went up to 68%.
DDB makes LIA shortlist in Film
LONDON, Wednesday: DDB has secured New Zealand’s only place on the shortlist in the TV/Cinema/Online Film category at the 2018 London International Awards – for Powerball Armoured Truck.
Ogilvy pinned five at Best
AUCKLAND, Today: Ogilvy NZ is justifiably pleased with the results it achieved at last month’s Best Design Awards in Wellington, where the agency picked up three Gold Pins, a Silver and two Bronzes.
FCB nails retirement village stereotypes
WELLINGTON, Wednesday: FCB has launched a new series of tvcs for Summerset which take a fresh look at the pre-conceptions of retirement villages.
BC&F Dentsu cleans up
In a category rife with confusion, Living Green – via BC&F Dentsu – has launched a range of natural home cleaning products with a mission to clean up the category.
Meadow Mushrooms greet summer with crowd-sourced makeover
Meadow Mushrooms punnet labels are set for a summertime makeover with the mushroom producer announcing the winning labels from its recent crowd-sourcing design competition.
Ogilvy & Sweetshop score at D&AD Impact Awards
LONDON, Today: Just one New Zealand winner from the D&AD Impact Awards, held overnight in New York. Ogilvy and Sweetshop scored a Wood Pencil in the Diversity & Inclusivity category for their NZ Police World’s Most Successful Recruitment Video.
Adshel NZ sale confirmed
AUCKLAND, Today: Here, There & Everywhere (HT&E) has confirmed it has completed the sale of Adshel to oOh!media for the price of A$570 million (NZ$621 million).
New York wants YOU
NEW YORK, Tuesday: New York Festivals International Advertising Awards is now accepting entries for the 2019 competition.“These awards charge out of the gate with new and improved categories and the unveiling of the NYF Advisory Board, a world-class panel comprised of some of the most prominent global agency leaders from around the world,” says newly appointed executive director Susan Glass Ruse.
AIDS Foundation launches new HIV message
Manscaping, douching and sharing dick pix on dating apps are all part of a good sex life for gay and bisexual men. So is testing for HIV. This is the message in the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation to reach men who have sex with men (MSM).
