Speedo check

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AUCKLAND, Today: In yesterday’s story about the management buyout of Bauer Media’s Autotrader, we quoted a Bauer spokesperson who claimed the title was NZ’s largest automotive-only classified website.

Radio rising

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AUCKLAND, Today: The results for the first radio survey for 2019 show that 3.62 million people or of New Zealanders aged 10+ (83%) listen to radio each week, with 3.34 million (77%) of them tuning into commercial radio each week.

PHD, Colenso, DDB rank No 1 in NZ

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LONDON, Today: PHD Auckland’s DB Export Beer Bottle Sand, and PHD & Colenso BBDO’s Child Replacement Programme were the best examples of creativity, effectiveness and media excellence in 2018, according to the Warc Rankings 2019 report, out this morning.

WeChat reaches NZ’s Chinese audiences

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AUCKLAND, Today: Cross-cultural agency Bananaworks’ Eva Lee, account manager for WeChat, believes Kiwi brand owners and marketers are missing a trick. “WeChat is not just social media,” she says. “It’s a tool for marketing, providing services and e-commerce.