AUCKLAND, Today: DDB NZ has this morning announced the appointment of Gary Steele, formerly head of the creative department at TBWA Singapore, as executive creative director.
Ogilvy and JWT uncouple in Malaysia
KUALA LUMPUR, Tuesday: An ambitious plan to combine the operations of WPP agencies J Walter Thompson and Ogilvy in Malaysia under a one-company two-brands structure has failed.
M&C Saatchi NZ’s Greenhouse creates Get Your Easter On campaign for Countdown
AUCKLAND, Tuesday: M&C Saatchi NZ’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.
Hate mail? What’s that?
AUCKLAND, Today: Sometimes those nice folks at that quaint outfit known as the NZ Marketing Association act strangely. Today, it’s their head-in-the-sand take on Facebook.
Landcorp taps UMS China
AUCKLAND, Today: Chinese digital agency UMS has been appointed by Landcorp NZ to create and manage digital marketing for its Pāmu Pure Organic and One Farm brands in China.
Bunnings launches NZ mag
AUCKLAND, Monday: Australia’s Bunnings Group is to launch a New Zealand edition of its monthly magazine, and appointed Auckland journo Lisa Morton as editor.
DDB creates RMHC #BuildAFort campaign for families in need (Updated)
AUCKLAND, Today: DDB has launched a heartfelt new Ronald McDonald House Charities campaign that aims to help families with a child in hospital away from home.
Champion of print
AUCKLAND, Today: “The numbers speak for themselves,” says Stuff GM of Newspapers Ben Rose. “With millions of New Zealanders enjoying, trusting and supporting print, it’s a channel that marketers overlook at their peril.” In this short Q+A, Rose mounts a stirring defence of the power of print, and reminds us it remains a preferred news medium for nearly 2 million Kiwis …
China picks up Saatchi’s ASB Clever Kash model
AUCKLAND, Today: Clever Kash, the digital moneybox and brainchild of ASB and Saatchi & Saatchi, is taking a trip to China where the technology has been licensed, and will be available to millions of customers.
Just 13 NZ entries make One Show finals
NEW YORK, Friday: New Zealand has 13 finalists through to the shortlist stage of The One Show 2019, featuring work from FCB, Ogilvy, Colenso BBDO, and DDB.
