CAANZ is reminding the industry that UK-based independent advertising effectiveness consultant Peter Field returns to NZ next month – on Wednesday 11 June – to conduct a half-day seminar on how to increase ROI and the chances of business success.
Clemenger is taking its latest NZTA campaign to the streets. The series of three Distracted ads are now running on Phantom Billstickers street posters throughout the country, and will also be seen on tri-stands and in print ads.
Fiat Chrysler NZ – formed only last year by Sydney-based Kiwi entrepreneur Neville Crichton and Australian robotics engineer Clyde Campbell – has switched from Ikon for its strategic and media work to OMD.
CAANZ has released more details of the upcoming Effie Awards. The Call for Entries will be announced on Thursday 5th June, the Convenor of Judges remains Lew Bentley (owner of strategy & research consultancy Headlight), and this year’s Chair is DDB’s Lucinda Sherbourne of DDB. .99 will be providing the creative theme.
FCB and Colenso BBDO carried the torch for NZ at D&AD last night, winning two Yellow Pencils (roughly equivalent to Gold) in London.
Today, M+AD is resurrecting the monthly TVC Top 10 chart – a service which died last year with AdMedia.
The deadline to enter the TVNZ-NZ Marketing Awards is 5pm today (Friday) but – as previously reported – entrants can get another week, in return for a late payment of $150+gst.
Women represent just a quarter of staff in Australian creative departments according to The Communications Council’s latest Salary Survey.
“If they save just one person from death by 42-inch plasma it’ll all be worthwhile!”
– Seven Sharp’s Mike Hosking taps into the majority opinion on the Advertising Standards Authority’s risible decision to ban the Telecom’s Spotify tvc that shows a guy with large, cartoony hands turfing a TV set – rock-star style – from a hotel balcony.
Shine NZ creative technologist Mathew Tizard has resigned to join Google in Sydney, according to a report in Campaign Brief Australia.