The new Electrolux Pure i9 took over NZ Herald homepages again last week, courtesy of a collective led by Daniel Piper of SME Marketing, by cleaning-up stories of the day and clocking up thousands of click-throughs.
Arrivals & Departures: Ipsos NZ signs Carin Hercock (updated)
Paris-based market researcher Ipsos has announced Carin Hercock’s appointment as managing director of its New Zealand operations. Hercock brings nearly 30 years’ experience in the research and marketing industry to her new role, most recently at Nielsen NZ, where she spent more than four years as executive director of customer insights.
Fart nouveau
Wattie’s have launched their new 50% less-sugar Baked Beans by reassuring consumers that they still make you fart.
New name for Dargaville papers
From yesterday, Dargaville-based North South Multi Media Ltd will operate under the new name of Integrity Community Media Ltd, for the publication of two weekly community newspapers – The Kaipara Lifestyler servicing the Kaipara District, and The Record, servicing the Rollerston and West Melton areas of Christchurch – along with monthly rural publications, the Farming Lifestyle editions for Northland, Waikato, Taranaki, Manawatu, Wairarapa and Hawke’s Bay.
Arrivals & Departures: Culture & Theory taps Carol Soundy
Downtown Auckland-based strategic brand agency Culture & Theory has announced the appointment of experienced strategist and business director Carol Soundy to the new role as general manager.
Arrivals & Departures: Sarah Bolger appointed Colmar Brunton MD
Sarah Bolger, formerly the chief client officer at research outfit Colmar Brunton NZ, has been announced as managing director of the company.
Local burger chain cons customers to eat their rubbish
After winning the business in February, Auckland communications agency Undertow Media last month released its first campaign for Kiwi-owned and operated burger chain, Better Burger.
Coke says agencies need skin in the game
A brand’s agency partners should be willing to take risks and have skin in the game, according to Coca-Cola’s head of integrated marketing communications in the Middle East.
True shoots trans-Tasman travel insurance campaign
True Auckland has created a new trans-Tasman campaign for Southern Cross Travel Insurance has encouraging people to think about their individual sense of adventure, rather than what may or may not happen to disrupt it.
Adshel expands its digital roadside network with 60 more screens
Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens by late 2018.
