Sky TV, with Fuse and OMD, has become the first brand in New Zealand to use the Promoted Stories feature on Snapchat.

Promoted Stories are a new way for brands to tell their stories in the same way Snapchatters and ‘Discover’ publishers do. “This new format allows advertisers to drive business results, like awareness and consideration, on a massive scale,” says Sky TV head of online Kristy Simpson.

New Zealand scored six D&AD Pencils overnight – but the winners will have to wait until the awards ceremony in London this Thursday (26 April) to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.

Adshel New Zealand has announced the launch of Adshel Live Unbundled, as they break up their digital packs to advertisers more buying and creative flexibility across the Adshel Live network.

Millions of words – mostly conjecture – have already been written about the “resignation” of Sir Martin Sorrell from WPP, and what this means for the ad world.

APN Outdoor is celebrating its “commitment to high-tech and agile outdoor solutions” with the launch of the first and only large format digital sign in Ponsonby, located in entertainment precinct Ponsonby Central.

Westfield Australia & NZ owner Scentre Group has unveiled a new visual identity for its shopping centres on both sides of the Tasman, aiming for a more contemporary, invigorated and colourful brand.

Effective ad campaigns increasingly have a PR element “baked in”, according to a new report ftrom London-based marketing intelligence service Warc.