In what is said to be a world first, Ogilvy & Mather placed an advertising message inside a music track – a stroke of genius that has won the agency the July ORCA.
APN News & Media has told the Australian Securities Exchange it is seriously considering spinning off its New Zealand media assets, with an IPO one potential option.
Whybin\TBWA Sydney ECDs Dave Bowman & Matty Burton have signed with Special Group Australia as Founding Creative Partners in the recently announced Sydney start-up.
The Hypermedia Group is building a network of integrated POS video screens in over 200 dairies throughout NZ.
Pita Pit has launched its first campaign, with the national TV ad airing for the first time last night. The company which first opened in New Zealand seven years ago now has over 65 stores nationwide and another nine in Australia. Contagion won the business for both markets earlier in the year and this is the first of many campaigns.
Digital agency Touchcast promotes Will Joyce to GM of its Auckland office: Says Andrew Hawley, managing director of Touchcast New Zealand: “After many months of searching, we’ve identified a fantastic internal candidate in Will Joyce, currently our head of strategy. We believe he is the best long-term culture and capability fit for Touchcast and our Auckland clients going forward, especially as we look to evolve our capability in a number of key areas.”
This year’s Botab features a celebrity auction to raise funds for the event’s official charity, The NZ Music Foundation. Up for sale are some outrageously attractive offers, including a VIP package to Justin Timberlake, dinner at Euro (catered personally by owner Simon Gault) with five friends plus Dave Dobbyn & CAANZ chief Paul Head, and Neil Finn’s customised Maton guitar.
Freemans Bay independent agency Republik are cheerfully slapping themselves on the back after receiving an invite from the International Echo Awards to present the agency’s Fuji Xerox Wide War One campaign at this year’s awards show in San Diego on October 27.
A new campaign aimed at raising awareness of copyright issues around published articles in New Zealand print publications may deliver a shock to many management, marketing and PR representatives, according to the promoters of the campaign.
Email Direct Marketing ads and word-of-mouth are more influential than Facebook ads, according to a new Colmar Brunton mobile shopping survey.