AUCKLAND, Today: DDB has recently launched a new McDonald’s campaign, Is a Big Mac with bacon still a Big Mac? which puts a twist on a parallel global campaign.
Fay Laurenson celebrates 20 years at OMD
AUCKLAND, Today: Time to pull out the china plates – Fay Laurenson has reached her 20-year anniversary with Omnicom Media Group.
Ownership change ushers in new era for Pead PR
AUCKLAND, Today: Independent communications agency Pead PR has announced that all three members of its senior leadership team are joining ceo/founder/owner Deborah Pead as shareholders.
L’Occitane NZ’s digitised vending machine campaign
AUCKLAND, Wednesday: Auckland agency PRIZM Digital NZ recently launched an innovative Mother’s Day campaign for Herbae par L’Occitane using a digitalised vending machine as the main redemption channel.
Pet refuge campaign goes wild
AUCKLAND, Today: DDB has unveiled the launch of Pet Refuge, NZ’s newest charity with a goal of building the country’s first shelter dedicated to providing a temporary safe haven for pets while their owners escape abuse.
Record social media numbers prompt rethink on social strategy
SYDNEY, Today – Op-ed by Hootsuite ANZ managing director Heather Cook: Along with rugby, giving women the right to vote, and climbing Mount Everest, we can now add internet and social media use to the list of things that New Zealand leads the world in.
iMedia & ANZA put NZ’s top marketers together in one room
AUCKLAND, Today: New Zealand’s top marketers will gather at the iMedia Brand Summit New Zealand in partnership with ANZA at the Taupo Hilton on 24-26 July (Wednesday-Friday).
New Australia?
SYDNEY, Tuesday: The annual Meat & Livestock Australia Lamb video ad is known for going viral and this year it didn’t disappoint, poking fun at Kiwis in general, and PM Jacinda Ardern in particular.
Arrivals & Departures: oOh! names new business manager
AUCKLAND, Today: oOh!media has appointed Kirsty McLean to the new role of business manager, working across oOh!’s nationwide portfolio.
Tower taps Shine and MBM
AUCKLAND, Tuesday: Following a competitive pitch, Tower Insurance has appointed Shine as its strategic & creative comms agency, partnering with MBM for media planning & services. The incumbent for both roles (media & creative) was Barnes Catmur & Friends Dentsu.
