AUCKLAND, Monday: With the fashion industry being a significant contributor to environmental waste, brand agency Switch has developed a new campaign for leading NZ-owned menswear brand Barkers, titled Made For Life.
A fine sour ale – with crunch

AUCKLAND, Monday: Kellogg’s has unveiled a beer collaboration with Auckland-based craft brewery Hallertau to launch a limited-edition Crunchy Nut-inspired beer.
Anchor salutes Santa, the athlete
AUCKLAND, Monday: Colenso BBDO’s latest work for Anchor – created alongside MediaCom, Flare, Franklin Road, and Mango – features Santa in a remote location training for his biggest night of the year.
PHD & oOh! handle the jandal

AUCKLAND, Monday: PHD and oOh!media are introducing New Zealanders to the immersive and interactive game, Jandalball in a new out-of-home campaign for Blackmores New Zealand.
Saatchi & Assembly shoot survival tales for Maritime NZ
AUCKLAND, Monday: A confronting account of one man’s struggle for survival at sea inspired a captivating campaign for Maritime NZ using an innovative production technique created by Saatchi & Saatchi, and launched today as Kiwis take to the water for summer.
99/Raydar’s work for Church Road Wines wins gold
AUCKLAND, Today: Documentary series Church Road Journeys of Discovery has picked up a gold trophy at the New Zealand Cinematographers Society Awards.
Passion for ’postrophes
AUCKLAND, Today: Mango MD Claudia Macdonald’s care for apostrophes has caught the eye of Australia/NZ PR online newssheet Social Diary which has published a short Q+A with the doyenne of NZ’s public relations corps.
Long-haul pilot: “Air NZ video makes me cringe!”
AUCKLAND, Saturday: Not everybody’s a fan of the current Air NZ TV campaigns: “Please Air NZ – stick to your core business,” wrote “a long-haul pilot” to the Weekend Herald letters column.
Arrivals & Departures: Carat lures MBM digital leader
Arrivals & Departures: Two welcomes, one fond exit
HAMILTON, Today: Two newcomers and one “sadly missed” at Waikato’s premium creative advertising agency KingSt.