AUCKLAND, Today: A new commercial concept that will see a future Vodafone Warriors sponsor paying only when the team is winning, with part of it then donated to charity, has been unveiled by club ceo Cameron George.
NZ-commissioned book aims to unlock the power of brand building
The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
WPP AUNZ chief’s exit ‘a shock’
SYDNEY: Monday: WPP AUNZ ceo Mike Connaghan, who headed the company on both sides of the Tasman, has resigned after 12 years, and will leave at the end of 2018.
Retro Pac-Man celebrates Adshel expansion
AUCKLAND, Today: Adshel has completed its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens. To celebrate, the company has introduced a retro web browser game designed for agency people (scroll down for the details).
Buy a Bauer mag – and get Lego for $1 (Updated)
Buy a magazine and get a specially crafted Lego pack for just a buck? That’s the offer being put on the streets by Bauer Media, using realistic three-dimensional frames built in-house by Phantom Billstickers’ special projects team.
APNO follows the sun
AUCKLAND, Today: As temperatures begin to heat up, so does out-of-home viewing, reckons APN Outdoor, who sent us more info on its audience measurement system, Calibre.
Mag insert goes places
AUCKLAND, Today: The New Zealand Herald’s ubiquitous Travel magazine has today produced the biggest issue the team has produced since the section was first published 20 years ago.
NZ design agency wins at Australasian CX Awards
AUCKLAND, Today: Khyber Pass-based design & technology studio Rush was named Best CX Partner (Technology or Advisory) at the annual CX Awards held in Sydney last week.
Facebook taps former UK deputy PM Nick Clegg
LONDON, Monday: Former UK deputy prime minister Nick Clegg has become Facebook’s head of global policy & communications. Clegg announced on his Facebook page that he is starting the role this week and he and his family would move to Silicon Valley at the beginning of next year.
Last night’s Effies: DDB 8, PHD 3, Ogilvy 2, 1 apiece to Clems, Dentsu, Saatchi, Track
AUCKLAND, Thursday: Of the 17 Golds awarded at the Effies in Shed 10 last night, DDB won eight of them for their work with two clients. PHD won three, Ogilvy two and Clemenger BBDO, BC&F Dentsu, Saatchi & Saatchi and Track won one Gold apiece.
