AUCKLAND, Today: 99’s AR-based egg hunt is back in store, and for the first time, players have the opportunity to take home New World’s Easter bunny mascot in the form of a limited-edition soft toy.
DDB’s Steinlager work is global #1
PARIS, Today: Advertising eavesdropping site Adforum has named DDB NZ’s latest tvc for Steinlager at No 1 in its weekly roundup of the top five tvcs in the world.
Augusto creates ‘confronting’ social work
AUCKLAND, Tuesday: Motivated to do something to highlight and change New Zealand’s alarming suicide statistics, Auckland creative agency Augusto has tackled the issue head-on in two new film projects.
Arrivals & Departures: Sustainability focused PR agency in growth mode
AUCKLAND, Today: Senior comms professionals Richard Gordon and Tim Marshall have joined PR consultancy Wright Communications (“the first specialist agency in sustainability communications”).
DDB taps Singpore creative star
AUCKLAND, Today: DDB NZ has this morning announced the appointment of Gary Steele, formerly head of the creative department at TBWA Singapore, as executive creative director.
Ogilvy and JWT uncouple in Malaysia
KUALA LUMPUR, Tuesday: An ambitious plan to combine the operations of WPP agencies J Walter Thompson and Ogilvy in Malaysia under a one-company two-brands structure has failed.
M&C Saatchi NZ’s Greenhouse creates Get Your Easter On campaign for Countdown
AUCKLAND, Tuesday: M&C Saatchi NZ’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.
Hate mail? What’s that?
AUCKLAND, Today: Sometimes those nice folks at that quaint outfit known as the NZ Marketing Association act strangely. Today, it’s their head-in-the-sand take on Facebook.
Landcorp taps UMS China
AUCKLAND, Today: Chinese digital agency UMS has been appointed by Landcorp NZ to create and manage digital marketing for its Pāmu Pure Organic and One Farm brands in China.
Bunnings launches NZ mag
AUCKLAND, Monday: Australia’s Bunnings Group is to launch a New Zealand edition of its monthly magazine, and appointed Auckland journo Lisa Morton as editor.
