GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years.
Colenso & Primo celebrate brilliance of young Kiwis (updated)
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved – well, maybe not always.
Heme sweet heme
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give customers a taste of the future.
Doublefish creates long-term research-based Women’s Refuge campaign
Wellington indie creative agency Doublefish, with film company Teacup, has framed a far-reaching campaign for Women’s Refuge – one the agency purposefully designed to be used for years to come.
New survey: Radio measures up
NZ commercial radio continues to gain strength, reflected in the latest 2018 GfK independent survey, which recorded an impressive 3.66 million listeners (80% of all New Zealanders 10+) tuning in weekly – an increase of 15,900 on the first survey this year.
McDonald’s sweet organic reach
McDonald’s, along with agency partners Fuse and OMD, have disrupted the theme that organic reach is dead. A Facebook post that went live on Sunday 1 July has gone viral reaching over 2.8 million people within and outside New Zealand.
Kiwibank + OMD NZ headline Mumbrella Finance Marketing Summit
Vesna Nixon, head of marketing campaigns at Kiwibank and Nick Ascough, OMD Wellington strategy director, will fly in from New Zealand to present the keynote for the Mumbrella Finance Marketing Summit.
Torture never looked so good
The Phantom Lab has rolled out another special build using their outdoor inventory to help launch Frucor’s new V product – Tortured Orchard.
Advertising Week heads Downunder
Google NZ country director Caroline Rainsford, DDB NZ CCO Damon Stapleton, and Cheil Worldwide global CCO Malcolm Poynton are among the distinguished global comms leaders who will speak at the APAC Advertising Week in Sydney later this month.
Augusto steers tourism campaign towards faces
Auckland creative & production agency Augusto has launched a new Tourism New Zealand global campaign, changing tack from 100% Pure, following TNZ’s recent announcement that it intends to incorporate people and culture into the NZ destination brand.
