Auckland-based Boyd Public Relations has won the PR account for Avis Budget Group in NZ. The news cannot be confirmed – but M+AD’s source is very reliable.
Adshel takes geo-location targeting to new heights
Adshel New Zealand has extended its “groundbreaking” partnership with research company Roy Morgan, which for the first time will offer advertisers the ability to profile and precisely target locations where commuters live, work and shop.
99 refreshes pureplay travel provider
99 has partnered with House of Travel’s pureplay online travel agency Mix & Match to relaunch the Mix & Match brand to New Zealand and target travellers looking for a no-nonsense travel provider.
‘Vegan’ pooch took the meat option in TV test
LONDON, Tuesday: A woman who put her husky on a vegetarian diet was embarrassed on live TV when the pooch scoffed the meat option over the veggies on the UK’s This Morning.
Arrivals & Departures: Changes at IAB (updated)
Four personnel changes at the Interactive Advertising Bureau – Laura Maxwell has stepped down as chair of the IABNZ board, but will remain as a board member. Rhys Heron, who is currently a board membe,r will replace her as chair. Heron is currently the Managing Director of Mi9 NZ.
Boutique PR shop opens in Auckland (updated)
AUCKLAND, Today: Audacity PR, a new boutique PR agency founded by journalist Golnaz Bassam-Tabar, has launched in Auckland.
Meet Pead PR’s new digital leaders
NZ brand-building public relations & digital agency Pead PR has made two key appointments to further bolster its credentials as a digital content specialist.
PlaceMakers builds new brand through Chemistry (updated)
After 37 years in business, iconic Kiwi brand PlaceMakers has refreshed its brand positioning Together we’re building New Zealand through Auckland agency Chemistry.
Epica Awards open for entry
PARIS, Monday: The Epica Awards – the only global prize for advertising creativity judged by the press – is now open for entry.
VMO unveils market-first large-format office tower screen
Leading NZ office tower network VMO has unveiled an impressive 3.5 square metre large-format digital screen in the heart of Auckland’s CBD, which GM Gordon Frykberg says is a market-first for office tower advertising.
