Twenty shoots close encounters with UFOs

Editor TVCs, News Make a Comment

A ‘UFO’ spotted flying over Auckland skies last week was part of an out-there campaign to announce the arrival of online energy retailer Energy Online into the market. And the timing played into the hands of Auckland agency Twenty – their promo came just a week after wide publicity about a ‘real’ UFO sighting in Queenstown.

How strong brands make more money

Editor News 1 Comment

Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer:

They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.

Arrivals & Departures

Editor A+D, News Make a Comment

Assignment Group has hired Kathryn Robinson as strategist/planning director. Previously, she was JWT Auckland head of planning. Also new at Assignment are Aimee McCammon (in a senior marketing role), and Amanda Oliver, who joins as head designer.