They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.
Fairfax Media’s online and mobile news site Stuff.co.nz has launched its first big campaign of the year – and the media is all about print.
Most newspaper and magazine titles dropped in the magazine and newspaper audits and receivership figures, released Friday by the Audit Bureau of Circulations and Nielsen Media.
NZ agencies tasted success at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore on Friday night, with five Golds, five Silvers, three Bronzes and nine Shortlist places.
Assignment Group has hired Kathryn Robinson as strategist/planning director. Previously, she was JWT Auckland head of planning. Also new at Assignment are Aimee McCammon (in a senior marketing role), and Amanda Oliver, who joins as head designer.
Colenso BBDO has shot its latest episode in the BNZ Be Good With Money series. This one highlights a BNZ customer’s ability to convert Fly Buys Points into their KiwiSaver account.