Yahoo Platforms has today announced three major additions to its native advertising format offering, introducing Animated GIFs, Carousel ads, and Slideshow video ads. The new formats join the brand’s leading native advertising suite and will enhance viewability for advertisers and provide a superior user experience.

The Marketing Association has assembled a squad of legal experts for its annual marketing law conference in Auckland in a fortnight.

New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a Government-led focus on developing a more inclusive national masterbrand.

A new era for the Australian Rugby Union, now named Rugby Australia, or Rugby AU for short, has been unveiled across the Ditch with the unveiling of a new brand identity created by Sydney-based creative agency Digilante.

With just two weeks to go, organiser Ryf Quail is still out there doing the hard yards to promote his upcoming annual ad:tech Auckland digital marketing event. His immediate goal: A full house.

Visit Victoria’s new destination marketing campaign, A Twist at Every Turn, launched in New Zealand yesterday. The campaign aims to challenge New Zealanders’ perceptions of the city by bringing Melbourne’s many personas to life.

Strategy Creative has won praise from TEDxChristchurch over the weekend for the innovative design of the event’s identity.