Indie ad network signs Readings Cinemas

EditorNews Make a Comment

Palmerston North-based cinema advertising network Screen Vistas – independently NZ-owned and a major player in the marketplace for the past 28 years – has won a tender for exclusive national advertising rights for Reading Cinemas in New Zealand.

Z Energy shines at NZ’s Business Awards

EditorNews Make a Comment

Z Energy was the big winner at last night’s 2016 Deloitte Top 200 Business Awards at the Vector Arena, taking out the Company of  the Year Award, and CEO of the Year (for Z’s Mike Bennetts). Spark, Chorus, ACC, Zespri, Synlait, and ASB also featured among the winners.

NZ’s Donut King, Gloria Jean’s Coffee tap Marketo

EditorNews Make a Comment

Global marketing software provider Marketo has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the Australia-based multi-brand giant which has over 2400 stores internationally – including NZ franchisees Brumby’s Bakery, Donut King, Michel’s Patisserie, and Gloria Jean’s Coffees.

Renewable Energi on the move

EditorNews Make a Comment

Shopper marketing agency Energi today moves from the Ground Floor of the TBWA building – the old Public Trust Building in Mayoral Drive – to new premises at Level 1, Tasman Building, 16-22 Anzac Ave, in uptown Auckland; phone 09 300 4666.

Lego NZ – the marketing plan (updated)

EditorNews Make a Comment

The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance’s world’s most powerful brand. Lego last year turned over NZ$4.2 billion, and spent millions – maybe hundreds of millions – globally on advertising, marketing and PR.