“This book is a Haynes Manual for understanding consumer behaviour. You should buy a copy – and then buy another copy to give to one of the 97% of people in marketing who are too young to remember what a bloody Haynes Manual is!”
NZME has announced changes to the structure of the Agency team. Chris Rudd has been appointed as the General Manager – Agency Markets. He will also oversee the Wellington and Australian teams.
London, 24 January. – The D&AD Festival is back for a third year running – three days of creativity, innovation and thought-provoking discussion at The Old Truman Brewery from Tuesday 24 April to Thursday 26th.
Colenso BBDO Auckland has been ranked fifth-best creative ad agency in the world by London-based Contagious Pioneers, which publishes an annual global ranking of agencies “that consistently set the standard for bravery, creativity, innovation and excellence in marketing and strategy”.
The 20 most blocked keywords last month (according to Aussie site IAS) were a pretty lame lot – dominated, sadly, by some seriously naff words of the type often favoured by tabloid headline writers (and we’re not excluding ourselves, here!).
The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech Kevin Doyle.
M+AD stuffed up yesterday’s report about Fairfax NZ Ltd (aka Fairfax Media) announcing its name change to Stuff Ltd (New handle for Fairfax Media) via a printed letterbox flyer.