LONDON, January 23. – Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011, according to global ad/media site Warc.
DDB shines in One Show shortlist
DDB is the only NZ agency to reach finalist status in The One Show Q3 shortlist, taking out four places for Autism New Zealand in the Radio category.
Colenso & Pedigree add punch to pooch selfies
Following the success of Pedigree SelfieSTIX – a specially designed clip that lets owners attach a Pedigree DentaStix to the top of their smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo.
Arrivals & Departures: QMS restructures NZ executive team
Leading NZ digital outdoor company QMS Media has unveiled changes to the structure of the group’s senior team, with the promotion of two of key executives.
Comexposium consolidates Australia and absorbs NZ partner to form ANZ marketing events group
Comexposium, the Paris-based outfit that owns the ad:tech, iMedia, MMS and E-Commerce One to One brands, has absorbed its New Zealand JV partner MTS “to deliver a total ANZ event solution”.
New handle for Fairfax Media
Fairfax NZ Ltd (aka Fairfax Media) is changing its name to Stuff Ltd, effective Thursday 1 February. There was no official release – the information was distributed in printed letterbox flyers.
oOh!media signs Wellington mall
oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Wellington, New Zealand, as part of a long-term agreement with leading commercial real estate company Colliers International for advertising rights to its centres.
Getty’s Visual Trends 2018 reveals newfound optimism in storytelling
Auckland, 23 January: Brands and the media will redefine modern masculinity this year– according to Getty Images’ 2018 Visual Trends, released this week. ‘Masculinity Undone’ is one of three trends Getty has identified that will reshape the visual language consumers will be most responsive to this year, alongside ‘Second Renaissance’ and ‘Conceptual Realism’.
Saatchi & Flux spotlight on Toyota’s 30 years at the top
Saatchi & Saatchi and Flux are helping Toyota New Zealand to celebrate 30 years as New Zealand’s top-selling automotive brand with a new Possums spot featuring the iconic possums throughout the ages.
DDB NZ shoots ANZ Sanitarium Up&Go campaign
A new TVC for Sanitarium’s Up&Go products will be airing in both Australia and New Zealand for the first time this month. The 30-second spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of ‘the right type of energy’.
