DDB New Zealand has teamed up with independent online safety outfit Netsafe to design, build and launch an AI weapon against scammers: Re:scam.
Arrivals & Departures: NZME promotes Matt Headland
NZME has appointed Matt Headland to the position of chief commercial officer leading the organisation’s advertising sales teams and programmes. He replaces Laura Maxwell, who took up the new role of chief digital officer in August.
Award-winning copywriter Rod Lyons’ funeral tomorrow
By AUT CD Paul White: Copywriter, CD, smart dresser and softly spoken fine gentleman Rod Lyons, sadly died last week after a very short battle with cancer.
Comms Council issues Axis 2018 entries call
The Axis Awards 2018 call for entry has now gone live on the Comms Council website (scroll down for the link). The theme next year is Respect.
Mobile now world’s second-largest ad medium
London, 30 November.– Mobile is now the world’s second-largest advertising medium, representing 23% of global adspend, according to a new report out from global ad site Warc.
Leading China-NZ agency expands to Melbourne
Leading Chinese social media agency United Media Solution (UMS) has opened an office in Melbourne office to help Australian businesses connect with Chinese consumers.
Action central
“Massive traffic throughout the day. Heavy traffic for on-ramps in all directions.” Now where, in New Zealand could Phantom be talking about?
Movember fights for the Right to Grow
This year’s Movember The Right to Grow campaign was proudly grown by the Dentsu Aegis Network – BC&F Dentsu, Carat, MKTG and Amnet – targeting high schools with clean shave rules.
Arrivals & Departures: Eyeota taps Oz-based GM for NZ
Global audience data provider Eyeota has strengthened its ANZ leadership by hiring Sydney-based industry veteran Peter Hunter as NZ/Australia general manager.
Y&R & Gwyneth Paltrow play hide-and-seek for Meadow Fresh
Y&R has devised a cunning plan to promote Meadow Fresh’s new authentic Greek yoghurt – by enlisting an endorsement from somebody called “Gwyneth”, then leaving the star out of their ad.
