Privately owned Apex Insurance New Zealand has launched a brand-building/identity refresh, created by freelance Auckland creative social strategist/copywriter Kit Lawrence, a graphics nominee at this year’s Best Awards.
Experiential outfit dangles bait in NZ
Aussie startup Blobfish International has announces its official launch in New Zealand, bringing one of Australia’s fastest growing media sampling and experiential companies to all major cities of New Zealand.
KFC and Ogilvy go on a late night joyride
KFC continues to build on its Finger Lickin’ Good platform with the release of their latest 30 second brand spot from Ogilvy & Mather New Zealand via Scoundrel Films.
Arrivals & Departures: Christchurch veteran joins Strategy (updated)
Strategy Creative Christchurch has signed Colenso BBDO Auckland group business director of experiential Nick Harvey as its managing partner in his original home town, Christchurch.
QMS puts on weight in NZ
Australasian out-of-home company QMS has reported a record year of growth, with earnings before interest, tax, depreciation and amortisation (EBITDA) climbed 40% to A$37.5m.
NZ finalists sparkle in New Orleans (updated)
NZ agencies have excelled at the International Echo Awards, Colenso BBDO has nine finalists through to the awards ceremony in New Orleans, Chemistry has six finalists, and Republik four.
FCB’s Noel Leeming catalogue wins in Melbourne
FCB was the only NZ agency to make an impact at the annual Australasian Catalogue Association Awards held at the Melbourne Convention Centre over the weekend, taking Gold in the Home category for Noel Leeming 65” TV promo.
Colenso, Designworks refresh BNZ
Colenso BBDO, with Designworks, has this week launched a new Bank of New Zealand brand platform, which the bank describes as “an evolution as to how the bank engages with its customers”.
Six ways broadcasters can secure their digital future
Sydney-based Ooyala Asia-Pacific VP/GM Steve Davis, writing exclusively for M+AD, looks at six ways in which broadcasters can secure their digital future: The pace of change in the television industry has never been more rapid. The rise of OTT streaming services and surging demand for content means workflows are being compressed and pressures increased.
Boring, dated election hero ‘needs a rebrand’
In the 10 months Fairfax Auckland news director John Anthony has been in the job, he’s brought a refreshing, opinionated hard-news edge to the company’s Auckland community papers. Typical is this blunt message, from the latest issue of East & Bays Courier: “NZ election advertising is in desperate need of a rebrand,” he writes.
