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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: From Nelson to some of the world's biggest brands, Shuttlerock has come a long way. Now the creative technology company is unveiling a fresh identity, new website and a powerful... Read More
AUCKLAND, Today: There's a lot more to buying a car than scrolling through listings, and Auto Trader New Zealand is looking to make the most of that journey with a new premium... Read More
Zoologist and animal behaviour expert Sally Hibbard has expressed a hard-hitting reaction to the latest Glassons TVC. Read More
We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs, according to Tom Goodwin on theguardian.com. Read More
A former special forces soldier looking for ways to help his grandmother find work has created a new app, designed to connect freelance workers with local people looking to outsource work. Read More
Staunch supporters of the Vodafone Warriors for six years already, Wendy's is continuing its association with the game by renewing its sponsorship for another three seasons. Read More
The Most Epic Safety Video Ever Made manages to promote the airline, New Zealand as a tourism destination and the upcoming third instalment of the Hobbit trilogy, in a four-and-a-half minute clip to... Read More
DDB has created a new brand campaign featuring a 45sec TVC following a typical DIY Kiwi as he uses his STIHL SHOP tools in his backyard, his own ‘land of opportunity’. Read More
John Dix, that living repository of all things on the Kiwi street and in the music world, has penned an entertaining memoir of one of the real characters of this country. Read More
Auckland’s West Liquor, operated by The Trusts, has appointed Freemans Bay Indie Republik to manage its media and creative account. Read More
Hollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama Goodbye for Now. Read More
LONDON: Using cause-driven social campaigns can be more effective than using social-driven brand story campaigns, according to a new Warc report. Read More
