Newish Wellington lifestyle print magazine FishHead stood head and shoulders above the crowd in last month’s Nielsen Readership report – by posting a remarkable 20% gain. What? How? And where did you get that name? M+AD talked to editor Dan Slevin …
Arrivals & Departures
OOH up again
Mitre 10 Sandpit breaks longevity record
There’s no holding back a truly great ad – and DraftFCB’s Mitre 10 Sandpit is proving that it’s already a classic. This month it returns to the M+AD Top 10 (at #2) a remarkable six years after it was created (in 2008).
Film Lion finalists: DDB, Clems, Saatchi
New Zealand has four commercials through to the shortlist round of the Cannes Film Lions, announced overnight – two from DDB, and one each from Clemenger and Saatchi & Saatchi.
True Blood gets the Spritz treatment
DDB and Sky have launched their first campaign using text streaming technology Spritz to take a new-look message to Kiwi viewers.
Arrivals & Departures
Change the world – and win US$100,000
The Cannes Lions and the Bill & Melinda Gates Foundation have put up 10 x US$100,000 competition prizes for a campaign that supports solutions to global health and poverty. The partners will also provide a further US$1 million to execute the winning ideas.
A Scot/Yank/Aussie walks into a Wellington bar …
Positively Wellington Tourism has tapped an LA-based Scottish immigrant to Australia to sell our capital city to the Aussies.
#SMCAKL Awards: The winners
The inaugural #SMCAKL Awards last night saw NZ’s social media superstars recognised at the Britomart Country Club.



