AUCKLAND, Today: Breakfast may have claimed avocado first, but lunch is quietly stealing its crown — and NZ Avocado sees plenty more room on Kiwi plates. A new research-led PR campaign, created... Read More
AUCKLAND, Today: Retirement planning isn’t known for its warm, fuzzy feelings. AMP New Zealand and misterwolf are hoping to change that with a new platform, Good to Know. The work marks misterwolf’s... Read More
New York/Auckland – Viacom Labs (NASDAQ:VIAB, VIA) has unveiled a television format that pulls in livestreams from fans as a curated real-time feed running on-air during a regularly scheduled television show. Read More
Last week, M+AD poked borax at the Aussie accents on the latest Blackmores campaign, which won the NZ Self-Medication Awards. Since then, we’ve dug deeper and discovered that Blackmores also produced a... Read More
The Marketing Association is holding a two-day copywriting course, geared mainly for marketers who want to brush up their basic writing skills. It will led by Australia-based freelance copywriter Jon Maxim, who’s... Read More
Tickets are now on sale for the New Zealand Arts Awards, to be held in Queens Wharf’s iconic Shed 10 – said to be the biggest shed in the world – on... Read More
Westhaven indie agency Chemistry Interaction has crafted a new campaign for global youth travel brand Contiki – founded by Kiwi businessman John Anderson in 1962. Chemistry’s work will support Contiki’s global No... Read More
Consumers feeling stalked, annoyed and misunderstood are among the potential pitfalls of marketing in a connected world, new research has revealed. Kantar TNS’ Connected Life survey, released in New Zealand this week,... Read More
NZ takeaway platform Menulog’s marketing programme is to reinforce its position in the NZ food delivery industry, which it helped pioneer. But Rory Murphy, the company’s Sydney-based ANZ commercial director was strangely... Read More
Some eye-catching visual effects lift this new Nissan Patrol tvc – sent to us by Amsterdam-based creative production studio Ambassadors – above the ordinary. Read More