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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Airport hotels aren't usually known for their glamour, but Te Arikinui Pullman Auckland Airport has turned that perception on its head, picking up a major marketing award along the way.... Read More
AUCKLAND, Today: There's a changing of the guard at WPP Media New Zealand, with Georgina McKinnon stepping into the CEO role as John Halpin prepares to head back across the Tasman. Halpin... Read More
The NZ Marketing Association has released details of a ground-breaking global study that explores the role of data-driven marketing and advertising across 17 countries (including NZ). The MA says more than 3000... Read More
D&AD has appointed three judges from NZ for its 2015 Awards: Clemenger BBDO Wellington CD Brigid Alkema will sit on the Integrated & Innovative Mediajury, Dan Wright, Digital Creative Director at Colenso... Read More
In response to the growing consumer trend of using more than one screen while watching television, Snakk Media (NZAX: SNK) has launched TV Sync, a new product believed to be a local... Read More
Busy days at Snakk: NZAX-listed mobile advertising company Snakk Media has announced that its hired its first Creative Director. Carlos Guedes will be based in Sydney, but will actively service Snakk customers... Read More
CAANZ has appointed two new members to its executive board: DDB ceo Justin Mowday, and Copper Brand Experiences’ Megan Clark. Read More
Men’s Health is continuing its confrontational campaign, which aims to remind men they need to “start talking about their health”. “The latest ad, again created by Dave King and Wicky Tafau, will... Read More
Auckland Airport is inviting full-service agencies or agency groups to register their interest to be its lead advertising agency partner. Read More
Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new... Read More
Australasian movie marketing group Val Morgan has issued its film release lineup for 2015 – and itsplans to expand the company into the NZ digital OOH market. Read More
[gap size="10px"]Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its... Read More
