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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Airport hotels aren't usually known for their glamour, but Te Arikinui Pullman Auckland Airport has turned that perception on its head, picking up a major marketing award along the way.... Read More
AUCKLAND, Today: There's a changing of the guard at WPP Media New Zealand, with Georgina McKinnon stepping into the CEO role as John Halpin prepares to head back across the Tasman. Halpin... Read More
FCB has today announced that FCB Media managing director Derek Lindsay has resigned and will be leaving the agency in early 2015. This is no sudden move – all is sweetness and... Read More
Clemenger BBDO Wellington has won NZ’s only Gold so far at the London International Awards, currently under way in Las Vegas. Saatchi & Saatchi (2), Clemenger and Assembly also picked up Silvers,... Read More
Campaign Brief has announced the entry call for its Agency of the Year competition, including Australian AoY and NZ AoY. Also up for a refresh is CB’s 2015 Creativity/Billings Index (or Hot+Cold... Read More
Ritchie McCaw’s cool MasterCard Mystery retained its top position in October, while the new Specsavers Should’ve campaign has taken over from the Hilux Weather Sweet series for the No 2 spot. Read More
Ogilvy & Mather NZ ECD Angus Hennah has resigned from the agency. Where he is now headed, and the circumstances behind his departure, were not known at press time – messages and... Read More
Barnes, Catmur & Friends has helped top NZ bed manufacturer Sleepyhead to vamp up its popular Sanctuary range and produced a new TVC to showcase Sleepyhead’s “best bed ever”. Staying in touch... Read More
A recent study conducted by APN Outdoor has found that Outdoor recall is on par with TV. The findings, which were taken from APN Outdoor’s Attention Economy study, revealed that 83% of... Read More
M+AD ed David Gapes is back in the driver’s seat after open-heart surgery a fortnight ago. “I’m quite proud of my battle wound, and felt strangely compelled to share it with the world,”... Read More
MediaWorks confirmed at last week’s new season launch event that a New Zealand version of international blockbuster The Bachelor will screen on TV3 and be key to its 2015 line-up. The series... Read More
George Clooney and his favourite coffee are back – returning to light up screens in the latest Nespresso advertising campaign which debuted globally online over the weekend. As you’d expect, it’s a... Read More
