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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Christmas in New Zealand has its own special kind of chaos. Last-minute shopping, wrapping paper everywhere and that wonderful moment when the person doing all the organising finally gets to... Read More
AUCKLAND, Today: Airport hotels aren't usually known for their glamour, but Te Arikinui Pullman Auckland Airport has turned that perception on its head, picking up a major marketing award along the way.... Read More
The Warehouse has announced that this Christmas, the kids are in charge of the gift buying - via a new, five minute feature by DDB New Zealand. Read More
CAANZ has announced the call for entries for the 2015 Axis Awards – marking the 35th anniversary of NZ’s premier creative advertising awards show. Read More
As strategists, our job first and foremost is to be a virtual soothsayer into a consumers’ world, writes Peita Pacey, strategy director at OMD Sydney. Read More
Republik’s ‘Wide War One’ campaign for Fuji Xerox, already a multiple award winner, has taken top prize at the 2014 International ECHO Awards. Read More
BRUSSELS: Brand advertisers believe that consumer insight and viewable advertising are the key to unlocking digital investment, according to a new study. Read More
Auckland’s Glug – motto More Notworking than Networking -- reports a turnout of more than 90 advertising creative, design and digital types at its latest event held at 1885 Britomart. Read More
FCB New Zealand, CB NZ Agency of the Year, has been awarded a Gold and Best International campaign for its National Depression Initiative, at the IPA Effectiveness Awards, the world's most rigorous... Read More
Tourism New Zealand is preparing to ramp up its Hobbit-focused marketing for the final time as the agency begins to switch its thinking to a life beyond Middle Earth, reports mUmbrella. Read More
Zoologist and animal behaviour expert Sally Hibbard has expressed a hard-hitting reaction to the latest Glassons TVC. Read More
We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs, according to Tom Goodwin on theguardian.com. Read More
